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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

Twitter 228
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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. In fact, we’re spending about a half an hour more each day consuming news content.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Increasingly, Canadians are enjoying the video-based platform TikTok.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

LinkedIn is introducing more social features and is becoming more content friendly. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. Magazine reading time down 77.5

Marketing 199
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Let Twitter Tweet (And Be)

Twist Image

display advertising a year. Has 88% of total advertising revenue coming from mobile. If any traditional newspaper, radio station, magazine or TV station had numbers like this, we would never read articles about the death of TV, radio, print, etc. For most people today, Twitter is on the ropes. That's scary and sad.

Twitter 59
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We Need a Better Definition of "Native Advertising"

Twist Image

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?"