Jon Loomer

JANUARY 13, 2018

Create High Quality Content. You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: 1. So… Now what?

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yMarketingMatters

FEBRUARY 8, 2018

These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”.

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Mindjumpers

DECEMBER 6, 2013

Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. To reach your fans, Facebook urges marketeers to resort to advertising to promote messages more broadly.

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Sherrilynne Starkie

JANUARY 25, 2014

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Indeed half of the people surveyed were not sure what it means for content to be ‘sponsored’. Photo credit: Wikipedia).

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Jon Loomer

OCTOBER 26, 2017

Some believe it signifies the end of organic brand content on Facebook. Previously only on mobile devices, Explore Feed now appears within the left menu from desktop as well… The feed itself is an attempt by Facebook to help users discover content that isn’t in their main feed from sources they aren’t following.

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Hootsuite

MARCH 16, 2020

important; } blockquote:before { content: none !important; important; } blockquote:after { content: none !important; With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? .

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Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

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Jon Loomer

MAY 31, 2023

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. This actually helped motivate me to craft content for this bot. In the meantime, that content can also improve usability of my website.

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Mindjumpers

NOVEMBER 17, 2014

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? You can use this valuable information to improve your content.

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Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

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Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

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Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Where does your content naturally strike a chord with fans? Types of social media ads.

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Pam Moore

FEBRUARY 24, 2018

He made it crystal clear that we all will see less brand content in our news feed. Facebook wants to highlight user content that improves our well-being, as well as gets people talking and engaging. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss. It’s easy to talk about engagement.

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Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Over the years, the organic reach of branded content has varied from network to network.

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Hootsuite

JUNE 8, 2020

Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. Before you start on your advertising journey, you should know the different paths you can take. How to advertise on Snapchat.

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Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Pinterest Promoted Videos at Max Width.

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Pam Moore

JANUARY 30, 2018

Can someone please tell me why this is the fault of Facebook if a publisher chooses to be irresponsible in their due diligence and accept money from fraud advertisers? Increase sales by generating more leads using social media and content marketing to nurture relationships. The Last Thing Your Customer Wants From You is More Content.

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Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016. Top 5 Content Marketing Influencers and Experts are women. The post Top five: Women rule content marketing!

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Later

JULY 1, 2020

If you’re looking to reach new audiences, social media advertising can be the quickest and easiest way to achieve your goal! Understanding Different Types of Social Media Advertising. Knowing how to spend money on social media advertising can be overwhelming — especially when you’re just starting out.

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Bill Hartzer

OCTOBER 10, 2023

This move grants brands unprecedented transparency regarding their content placements on Reels, a content-rich format that demands advanced technology and AI for comprehensive measurement. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

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Socialmedia.biz

OCTOBER 30, 2018

After the Cambridge Analytica scandal, Facebook has been on a rigorous crusade to clean up its image and show its users not only that their data is safe but that they will only be receiving relevant and original content within their News Feed from now on. Improving Content Web Wide . News Feed Algorithm .

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Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. With the addition of a branded content tool in Facebook Groups, Group Admins will have the ability to run sponsored posts in partnership with brands or influencers. How It Works.

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Hootsuite

APRIL 13, 2020

With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. In this post, we’ll walk you through everything you need to know about how to advertise on Instagram, including an option to create your first ad with just a couple of taps.

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Ignite Social Media

JULY 1, 2016

According to a 2016 study by the Pew Research Center, 44% of adults in the United States read their news on Facebook, and this change will affect how much of this news content will truly be seen in the feed. While the document mentioned has apparently been known for years internally, it is new to the public.

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Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. Why Should B2B Marketers Use Quora Ads?

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Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Are you wondering how to advertise on LinkedIn? But getting to grips with a new ad platform can be challenging, and mistakes can be costly with an advertising budget on the line. Sponsored content.

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Jon Loomer

JUNE 1, 2022

Did you know that you can do this with organic content ? With all of that said, I want to walk through the two ways that I can create A/B split tests of organic content… Meta Business Suite. The first step will be to select a Content Type. While this is for organic posts, A/B testing can absolutely benefit our advertising.

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Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. Enter Facebook’s new advertising products.

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Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

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agora pulse

APRIL 22, 2020

But until you’re consistently seeing a clear ROI on your ads, how do you know if you’re doing Facebook advertising right? Whether you’re a Facebook Ads rookie or seasoned pro, you’ll enjoy hearing Amanda offering insights that will help you take your Facebook advertising to the next level. And if you don’t have videos?

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Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

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Likeable

JANUARY 24, 2022

It’s a somewhat nebulous term that gets thrown around a lot, especially as it relates to social content—but do you truly know what an algorithm is, and do you understand how to use it to your brand’s advantage? Every social network uses an algorithm to determine what content shows up in a user’s feed as well as what ads to serve.

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agora pulse

AUGUST 19, 2020

What is content curation? How does it differ from content creation? The Content Creation versus Content Curation debate has been around a while. But first, let’s be clear on content creation vs Content Curation. Now, let’s look at content creation vs content curation in terms of the pros and cons.

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Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, the use of this format is limited to one advertiser per day. So what is there to know about TikTok’s current ads product?

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Jon Loomer

JULY 12, 2023

What marketing looks like The advertising timeline How I’m using Threads Oh, and don’t forget to find me on Threads @jonloomer. Instead, it’s an algorithm-driven feed that includes content from accounts you follow and a mishmash of other stuff. No edit option. No desktop version (beyond viewing).

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Webbiquity SMM

APRIL 4, 2023

Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.

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Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content.

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