Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. Today, I want to walk through an example of it in use. An example might look like this: [link]. One approach is using URL parameters. Background.

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URL Examples Facebook Analytics 204

Webbiquity SMM

FEBRUARY 16, 2021

If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways. Instagram Marketing for B2B Companies: The Eight Best Examples to Follow. Take Grey Advertising Agency, for example.

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B2B Examples Company Instagram 259

Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. There are certainly copy and content applications. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT? I am not super technical.

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Advertising API Facebook Applications 199

Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. She continued to consume other content. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Let’s simplify this.

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Jon Loomer

JANUARY 20, 2020

Today, I want to give you an example of just how powerful this approach has been for me. I recently announced a new training program called Beyond the Boost for beginner and intermediate advertisers. The goal is to help advertisers move “beyond the boost” button and into the more advanced techniques within Ads Manager.

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Examples Conversation CPM Campaign 206

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Social Media Strategies Summit

MARCH 25, 2021

Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. In one of the earliest high-profile examples of social commerce, Nike teamed up with Shopify, Darkstore, and Snap Inc (the people behind Snapchat) for the pre-release of the Air Jordan III “Tinker”. Source: Glossy ).

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Examples Retail Instagram Buy 223

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

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Examples B2B ROI CPA 62

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Investigate details such as their content marketing plans, influencer collaborations and sales channels.

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Analysis Report Examples Tools 93

Jon Loomer

MAY 31, 2023

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers).

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Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

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Hootsuite

MARCH 16, 2020

important; } blockquote:before { content: none !important; important; } blockquote:after { content: none !important; With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? .

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Advertising Marketing Campaign Hashtag 141

Buffer Social

NOVEMBER 13, 2023

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples.   Brands like Women’s Health , Cosmopolitan , and Good Housekeeping started rolling out their Black Friday content weeks ago. billion in the U.S.

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Examples Campaign Discount Marketing 92

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

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Advertising How To Campaign Hashtag 140

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

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Jon Loomer

MARCH 10, 2024

Lack substantive or original content. It’s also assumed that this could include featuring copied content that isn’t yours. Disproportionate volume of ads relative to content. Some advertisers send traffic to their website to collect on ads. Some advertisers send traffic to their website to collect on ads.

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Policies Cost Advertising Issues 146

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

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Content How To Trends ROI 112

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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Advertising CPM CPC Buy 118

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Pinterest Promoted Videos at Max Width.

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Advertising Social Media Real Estate Facebook 112

Sprout Social

AUGUST 19, 2021

These features create new digital storefronts that can be found organically or boosted through paid advertising. . 3 social commerce examples you can learn from. The Body Shop’s eye-catching and vibrant imagery aligns with its content strategy, making their stores feel more like a social feed. The Body Shop .

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Examples Tips Patterns Instagram 133

Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. With the addition of a branded content tool in Facebook Groups, Group Admins will have the ability to run sponsored posts in partnership with brands or influencers. How It Works.

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Groups Groups Tools Brands 172

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. Why Should B2B Marketers Use Quora Ads?

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B2B Advertising Campaign Statistics 119

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Table of Contents. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. Create In-Depth Content Using Twitter Threads. Twitter threads.

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Social Media Management Social Media Tips Content 187

Webbiquity SMM

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not. There are countless examples of social proof online. For example, buyers may choose a product with a 4.7 Beats Traditional Advertising.

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comScore Marketing Case Study Review 299

Jon Loomer

MAY 17, 2022

You may be familiar with Conditional Answers with lead ads, and this sounds a lot like that (following is an example of Conditional Answers, not Lead Filtering). Gated Content. Another feature that is coming to lead ads is Gated Content. Another feature that is coming to lead ads is Gated Content. What do you think?

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Content Facebook Hosting Features 201

Jon Loomer

MARCH 7, 2022

But, Facebook ads optimization is much less kind to content creators. When I speak of content creators, I’m referring specifically to bloggers in this case. People whose website content is central to their business. The quick counterargument would be that you can easily run ads for content creators now.

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Content Facebook Course Campaign 202

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. Brand #1: Nike Nike has long been known for its effective advertising strategies , but its approach to social media customer service truly helps it stand out as a customer-centric brand.

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Examples Social Media Brands Issues 52

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. The Brand Story Ad.

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Advertising Campaign Facebook Buy 111

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

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Advertising Strategy Facebook How To 111

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

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LinkedIn Instagram Tips HootSuite 107

Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. Francis Bourgeois is a great example. Goldfish Crackers Combines Storytelling Advertising & AR.

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Campaign Brands Influencer Collaboration 304

Ignite Social Media

AUGUST 27, 2020

With an emerging influx of new engaging users, we have seen a variety of new and old trending social media content stick on social channels over the course of the year and here they are. When it comes to content, one type rules above all else: Video. According to a Cisco study , by 2022, 82% of all online content will be video content.

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Trends Social Media Content Retail 127

Bill Hartzer

OCTOBER 10, 2023

This move grants brands unprecedented transparency regarding their content placements on Reels, a content-rich format that demands advanced technology and AI for comprehensive measurement. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

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Oktopost

NOVEMBER 3, 2020

This trend only bolsters the domination of email as the primary channel for content distribution and lead nurturing in the B2B world— nine out of ten content marketers use email engagement as their primary performance metric. Create 12 days of relevant content. If your content is good and the offers provide real value?

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Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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The Realtime Report

AUGUST 25, 2020

Lastly, we will discuss the difference between advertising and marketing on social media. An example of this is through Facebook. Just having a social media account is like a free advertisement on the internet. For example Facebook Ads gives you the freedom to post a video, photo, or other digital post.

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Small Business Social Media Strategy Marketing 251

Buffer Social

JANUARY 30, 2018

If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. So how do you get your Facebook content in front of more people? What types of content they engage with most often?

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Advertising Tips Facebook Campaign 111