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Best Social Media Monitoring Tools

Bill Hartzer

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. I wrote a post last night on my own blog about the Chief Content Office being the next big hire for corporations. advertising. What freedom.

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