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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

They excel at identifying trends and specifically curating products for different markets and regions. million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. LinkedIn: 4.2 million TikTok: 2.5

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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

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What They're Not Telling Us About Native Advertising's Explosive Growth

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Native advertising is big business. Here's what we know about what is driving this growth: Publisher's like native advertising, because it has much a higher dollar value than traditional display advertising. Native advertising format is mobile-first by its nature, making it a better consumer experience.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

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Native Advertising And The Trouble It Will Cause

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It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau.

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What Type Of Content Should My Company Produce?

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"What type of content should my company be producing?" Marketing and Publishing. They must accept the fact that in a world where consumers have an expectation of finding content, you must think like those who create the best content. The best content is not created by Marketers. Study publishing.

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The Drug Of Content

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Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. Content needs to be created for a captive audience and we may - very well - be selling a bill of goods here. Should brands act more like publishers? We're telling brands to create content. and blog often).

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