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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

If your video has a million views but no advertising on it, you won’t be making any money. YouTube makes money off the advertising space, so they will pay based on how much exposure your video generates for that advertising space. YouTube’s CPM (cost per thousand impressions) varies per region. Make sense?

YouTube 95
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Native Advertising And The Trouble It Will Cause

Twist Image

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau.

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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. If you’re like most advertisers, th e last thing that you’d probably think about is Reddit Ads. That can be to the misfortune of some advertisers.

Reddit 115
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. Twitter, by contrast, just needs a credit card, and for most promotions that seems about right. Metrics like CPM, CPV, and CPC compete reasonably well.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here are just a few ways to do this: Use Interest Targeting to reach users based on brand affinity and the content they share on their timelines. By paying per impression, you can optimize your CPM to just $0.02 Are your customers there?

CPM 149
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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Twitter: over 500 million users. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Twitter’s click-through rate for similar ads ( from a separate, smaller study by TBG of 24 million impressions ) is 0.266%.

Mobile 183