Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

APRIL 4, 2023

Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all. In their mind, these connection-focused posts “don’t fit with why they’re using LinkedIn.

Social Media 220

Social Media Reddit LinkedIn Research 220

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. This document should outline how often you plan to publish on each social media platform and the types of content to post. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 21, 2022

Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

MARCH 31, 2020

Of course, there are actual, bona fide B2B rock stars still actively tweeting—people like Vala Afshar , Mike Quindazzi , Tamara McCleary , Ronald van Loon , Paula Piccard , and Craig Brown , to name just a few—who consistently find and share content that is fascinating, meaningful, and insightful. An Idea: Twitter for Business.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Across all age groups, 43% of people trust social media advertising. MarketingSherpa ). MediaPost ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

SEPTEMBER 28, 2021

According to Facebook, these are the things they are not accepted on their platform: Nudity or other sexually suggestive content. Content that contains self-harm or excessive violence. Yelp Content Guidelines. Facebook Rules. Hate speech, credible threats, or direct attacks on an individual or group. Fake or impostor profiles.

Social Networking 265

Social Networking Guidelines How To Policies 265

Webbiquity SMM

FEBRUARY 16, 2021

Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. Take Grey Advertising Agency, for example.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

APRIL 13, 2021

For content creators, Clubhouse provides a forum where you can set up a “room,” invite people (and other Clubhouse users can decide to join in), and have a conversation. For content consumers, Clubhouse offers an incredible variety of discussion topics to listen and join in on. There’s no advertising.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Yet marketers continue to spend heavily on online advertising. Branding Bricks ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

FEBRUARY 14, 2020

There’s nothing wrong with taking a stand on issues, but make sure your content is positive, not angry or hateful. This includes knowledge or social media advertising, social media management, and social media aggregator techniques, as well as the most popular tools used to monitor, design, and manage social media marketing campaigns.

Skills 165

Skills Social Media Social Media Management How To 165

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

AUGUST 26, 2014

They had both been users of Friendster, which was initially a social networking service intended to maintain contacts and share online content and media. It hastened the monetization process, which led to over-advertising and increased focus on making money, as opposed to focus on making the customer happy or the product better.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. The possibilities are endless, and ultimately give you a great way to target audiences that are not readily available on an advertising platform like LinkedIn. Sponsored post. Image credit: C_osett on Flickr.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. This content then becomes visible to their friends or followers. Image credit: CPS, Inc. Facilitating Conversations.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 12, 2018

Video content has been dominating the web for years, and its popularity continues to grow as broadband and cellular network speeds increase. However, with their insane popularity come insane pricing of their advertising, putting the cost out of reach for many small to midsized businesses. Live Video. Influencer Marketing Going Micro.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge).

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. 3 B2B Content Marketing Stats and Facts.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

OCTOBER 20, 2015

When an ad comes back rejected, it can be frustrating, especially when the advertiser has a hard time figuring out what went wrong. Liquor companies, for example, can’t advertise to anyone under 21, or to people within certain regions. Medical and pharmaceutical companies can’t advertise products requiring prescriptions to acquire.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 27, 2018

Google and Facebook captured 85% of the growth in internet advertising last year. 99% say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, and 43% to Twitter. Nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform. Journalism.org ). MediaPost ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

NOVEMBER 5, 2013

These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list. Proud to be an invited contributor to the Wharton FOA’s Advertising 2020 Project. Active Member of the Wharton Advertising 2020 Contributor Community. So without further ado, here are the 2013 #Nifty50 Men!

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism.

Conference 155

Conference Eventful Social Media Nielsen 155

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Share content (your own and others’). Get ideas for product development. Develop relationships with influencers.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”).

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

OCTOBER 25, 2016

I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. 20 years ago, when ads popped up online among the content we were looking at, we clicked on them a bit more frequently because we hadn’t developed such a resistance to them.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 21 Social Media Marketing and Advertising Stats and Facts. Social media advertising revenue will reach $9.8 The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

DECEMBER 26, 2012

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. 7 secrets of a master digital storyteller by Get in Front Communications.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

FEBRUARY 23, 2016

” LinkedIn is tops for B2B marketing, but…not for advertising? 21% of consumers say they unfollow brands that post repetitive or boring content. 25% of Twitter advertising budgets are dedicated to mobile, and 89% of Twitter’s 1Q15 revenue came from mobile. million posts per another source. SocialTimes ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

MAY 16, 2011

While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). Slide 11: Americans are increasingly going online for news. Slide 37: The most popular use of mobile Internet time?

B2B 150

B2B Smart Phone Data Hubspot 150