Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. Content “marketing” today isn’t really marketing at all, it’s attracting people to your brand because you’re the answer girl.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

OCTOBER 15, 2012

Yesterday was a momentous event in advertising history. Clearly Red Bull understands the value of entertainment content and leverages various online tools to maximize the viewer ship of these events, they have their own web TV channel called RedBullTV. Obviously the big one is content is truly king. What are the lessons here?

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

DECEMBER 30, 2014

This makes relevant content and ease of finding it crucial. Are you prepared to use social media as a communication tool, not just another advertising medium? Is your social strategy and content aligned with your buyer personas? Those personas and what you’ve learned about the buyers is a goldmine for content creation.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

DECEMBER 10, 2013

Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users. Now that it has reached huge numbers of carefully segmented users it could be an advertisers dream. do we really expect not to have to pay for it?

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Just this week his engagement earned him an unsolicited compliment from an Advertising Age editor, who also appears to be a subscribing customer. By Frank Strong. His sleeves were rolled up.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

OCTOBER 17, 2013

It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! Let’s see less advertising and more conversations. Social Media in Action Content Marketing infographic' be called new?

Content 135

Content Marketing iPad Advertising 135

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. You did, and that, my friend, is User Generated Content. User Generated Content (UGC). They showcased their small business customer’s content, sharing the love and reaping the rewards.

UGC 87

UGC Report Social Media Nielsen 87