Advertising and Content - Social Media Informer

Where does content fit in Facebook’s new marketing model?

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. Enter Facebook’s new advertising products.

Content

Content Marketing Advertising Analysis

A Privacy-First Digital Marketing Landscape

Dave Fleet

JANUARY 26, 2021

Unfortunately, the industry kept pushing harder and harder in search of the holy grail of one-to-one advertising without thinking about peoples’ reactions to that level of data collection. Regulators and tech companies have made some progress to create better transparency but it’s a drop in the bucket.

Privacy

Privacy Marketing Data Reputation

Presentation: The Power of Loyalty in Social Media

Dave Fleet

JUNE 4, 2014

That means shifting from one-way advertising to focusing on customers. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. marketing social media advertising digital support' Re-purchase and new product launches.

Loyalty

Loyalty Social Media ROI Advertising

Presentation: The Power of Loyalty in Social Media

Dave Fleet

JUNE 4, 2014

That means shifting from one-way advertising to focusing on customers. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. Communities form post-purchase, but most marketers are focused pre-purchase. Re-purchase and new product launches.

Loyalty

Loyalty Social Media ROI Advertising

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

DECEMBER 4, 2017

Everything from low-end contesting to flashy creative to interruption focused advertising became fair game on social platforms. It would also be a mistake to say that the shift towards a more advertising-driven social media landscape was all negative.

Social Media

Social Media Platform Communities Advertising

Why Paying Bloggers For Posts Changes The Game

Dave Fleet

DECEMBER 2, 2010

You shift from content creator to service provider. On the flip side, though, earned media is near-impossible to control – in terms of quantity of coverage, of tone of the journalist/blogger’s coverage or of the content of the coverage. That’s fine, because they’re producing editorial content.

Blogger

Blogger Compete CPM CPC

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

DECEMBER 4, 2017

Everything from low-end contesting to flashy creative to interruption focused advertising became fair game on social platforms. It would also be a mistake to say that the shift towards a more advertising-driven social media landscape was all negative.

Social Media

Social Media Platform Communities Advertising

A Digital Lens on the U.S. Election

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Implications for business: Pay attention to the content you produce that performs well, and learn from it.

Analytics

Analytics Google Reader Social Media Sentiment

Trust (or Lack of it) and One-Way Social Media

Dave Fleet

OCTOBER 25, 2010

One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a serious way. However, it’s far from the only one; in fact it’s one of many.

Social Media

Social Media Survey Sites Examples

Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

NOVEMBER 8, 2010

Commenters also began to review other content on the site, only to find it had been taken from sources such as NPR, Martha Stewart and the Food Network. Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans&# over the next two days.

Public Domain

Public Domain Issues How To Policies

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

FEBRUARY 7, 2011

As part of my new approach to creating content , I’m going to begin curating the best for you. AOL’s spate of content-focused acquisitions continues – first TechCrunch , now the Huffington Post as the New York Times reports on its latest move. Marketing will blend promotion and content. AOL buys HuffPo.

Trends

Trends Facebook Sports Blogosphere

Four theories on the declining trust in Canadian social media

Dave Fleet

FEBRUARY 4, 2016

This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. The gradual decline of Twitter. Instagram, SnapChat – although the latter has become more publisher-friendly) and one-to-one communication (WhatsApp, etc.).

Social Media

Social Media News Trends Eventful

HOW TO: Read 26 Books A Year

Dave Fleet

DECEMBER 26, 2010

The Fall Of Advertising And The Rise Of PR by Al Ries & Laura Ries. Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content by Mark Levy – read my review here. The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt. Sh*t My Dad Says by Justin Halpern.

How To

How To Review Upcoming Influencer

A Digital Lens on the U.S. Election

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Implications for business: Pay attention to the content you produce that performs well, and learn from it.

Analytics

Analytics Google Reader Social Media Sentiment

Reflections on the changing digital agency environment

Dave Fleet

FEBRUARY 16, 2016

Low-cost content production is gaining traction. Another factor that isn’t so much a trend as just a pervasive reality, the days of text-only content are well and truly over. Facebook has long since made the switch to put visual content first. Sorry, Quebec. It requires a whole-scale retooling of the agency skill set.

Mobile

Mobile Trends Compete Loyalty

Yeah, Well Your Agency Is Killing Unicorns

Dave Fleet

APRIL 26, 2011

Why does content have to be purely either “news, offers and the occasional contest&# or “developing a brand’s purpose&# ? Let’s start with the particular post in question. The primary issue here is the false dichotomies that are put forward. Why does everything have to be black and white?

Journal

Journal Social Media Advertising Engineering

Social Media Informer

Dave Fleet

Where does content fit in Facebook’s new marketing model?

A Privacy-First Digital Marketing Landscape

Trending Sources

Presentation: The Power of Loyalty in Social Media

Presentation: The Power of Loyalty in Social Media

Not your grandparents’ social: The ongoing evolution of social media

Why Paying Bloggers For Posts Changes The Game

Not your grandparents’ social: The ongoing evolution of social media

A Digital Lens on the U.S. Election

Trust (or Lack of it) and One-Way Social Media

Cooks Source: How to Avoid an Unnecessary Crisis

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Four theories on the declining trust in Canadian social media

HOW TO: Read 26 Books A Year

A Digital Lens on the U.S. Election

Reflections on the changing digital agency environment

Yeah, Well Your Agency Is Killing Unicorns

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