Akamai Marketing

JANUARY 1, 2015

All content was custom developed to resonate with the target audience from a motivational and interest perspective. We then advertised these posts to our highly targeted audience using a small but effective Facebook advertising budget. Results: Increased Shopping Center Traffic: 178%.

Case Study 100

Case Study Retail Study Eventful 100

Akamai Marketing

JUNE 29, 2011

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. For example, you might find that you have a great idea for a social media campaign, but you’d like to include it in your print advertisements.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. The real real, not the real you’re used to polishing, brushing and over airbrushing…leave that “real&# in the advertising world where it belongs. Real is better.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 1, 2011

Yes, the free version includes advertising, but I don’t mind the advertising – after all, someone has to pay for the services I’m receiving. I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. The paid version provides for ad-free emails.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Of course, the content has to be compelling and interesting…but that’s another (or every) blog post. If you thought that 2010 was a big year for digital marketing, you were right.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JANUARY 15, 2013

Social media is nothing like advertising mediums where you create an ad, turn it on and hope the phone rings. Who is going to create and curate content? Its both more accessible and yet more nuanced. And, chances are you’ll have to review some of your digital assets. How’s that website looking?

ROI 194

ROI Social Media Policies Creative Commons 194