Adam Cohen

DECEMBER 12, 2013

PR agencies are embracing the evolution of communication to online, unstructured and real-time content. Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Agencies need to “bring it” with compelling, integrated ideas.

Consultant 153

Consultant Flickr Advertising Collaboration 153

Adam Cohen

DECEMBER 12, 2013

PR agencies are embracing the evolution of communication to online, unstructured and real-time content. Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Agencies need to “bring it” with compelling, integrated ideas.

Flickr 100

Flickr Consultant Collaboration Advertising 100

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Post this to Posterous.

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

APRIL 12, 2012

Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. This combination of shared with overlaying paid advertising can help brands create a powerful one-two punch on awareness and engagement on a social network that can have a high quality of followers.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

JUNE 8, 2010

Attribution of revenue from interactive marketing tactics like paid search, display advertising and landing pages now need to factor social tactics (shared links, social content on site) to understand the impact to analytics and optimization. Tweet This! Send this page to Print Friendly. Email this to a friend?

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss.

Research 265

Research Social Media Marketing Retail 265