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How to optimize your marketing budget: Do more with less

Sprout Social

For example, your SEO team may aim to increase domain authority through backlinks. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing 131
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How To Start A Blog For Your Small Business

Buffer Social

Just know that it will take some time for your posts to rank high for SEO. Still, if you consistently generate solid content that is crafted with search engines in mind, your articles can eventually start ranking higher on Google and similar sites. If you are interested in learning more, here are some SEO tools that can help.

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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

iPad 129
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10 Compelling Calls to Action to Brighten Your Blog

Writtent Blog

There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. awful lot like traditional advertising and be routinely ignored by your website visitors. Yes, that is an all-in-one button advertising an eBook. Blog Banners.

Hubspot 93
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70+ Resources on How to Start a WordPress Blog

Kikolani

Google helps us out by showing us some traffic trends on different blogging and content management systems (CMS) on the web. It comes with SEO built into the theme/framework, lots of great designs that look awesome right out of the box, and easy to follow installation & customization instructions within the support forums.

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Is Your Website in Dire Need of a Content Audit?

Writtent Blog

If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit. A content audit is the process of examining all of your company’s web content assets for quality, relevance, SEO value, and messaging.

Content 89