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Foundations for integrated digital marketing

Sherrilynne Starkie

It’s when PR meets advertising meets direct response meets ecommerce meets sales. And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Ok, so what is integrated digital marketing?

Marketing 284
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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Search engine marketing is a method of advertising on the Internet. Search engine optimization aims to improve organic search engine results and increase the visibility of content on the web. SoLoMo: Social, Local, Mobile. CMS: Content Management System. SEM: Search Engine Marketing. CPC: Cost Per Click.

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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Meanwhile, at the same time media, advertising, technology, and brand are all moving towards a singularity and, as such, digital marketing becomes the easy moniker with which to refer to all these changes. So one of the best examples we have is Ferrari.com where they used SharePoint as the presentation layer and content management system.

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How to Build and Monetize a Mobile-Optimized Blog

ProBlogger

For bloggers, creating a mobile site can seem daunting. Without the time, money and a working knowledge of various coding languages, a mobile site can seem out of reach. What’s more, way back in 2010, she predicted that mobile users would surpass desktop users by 2014. Why have a mobile site? Let’s see a demonstration.

Mobile 40
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This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. These are those links. Those hashtags that Facebook rolled out?

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.

iPad 129
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70+ Resources on How to Start a WordPress Blog

Kikolani

Sure, there are other blogging platforms and content management systems you can use on your own domain, but none are quite as popular or powerful as WordPress. Mobile Blogging – How to Make Your WordPress Blog Smartphone Ready. The traffic trends for each platform’s site speak for themselves. Related Posts.

WordPress 167