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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 129
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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. The possibilities are endless, and ultimately give you a great way to target audiences that are not readily available on an advertising platform like LinkedIn. Sponsored post. Image credit: C_osett on Flickr.

Software 107
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B2B Marketers Are Humans, Too

Convince & Convert

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B brands that put a compelling twist on their content stand to reap the benefits. Visual Marketing Magic.

B2B 60
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Instant Sales Plus Higher Conversion With These Ecommerce Tips

The Realtime Report

Developing and managing an online store is both easy and difficult. The ecommerce platforms and the vast internet marketing instruments available allow you to quickly set up and promote your online store. You can also use the built-in advertising network to help promote your products or special offers.

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How To Start A Blog For Your Small Business

Buffer Social

The idea is that instead of bombarding customers with promotional ads, you should enrich their experience through interesting, edifying, or educational content. Choose a Content Management System There are a ton of content management systems you can pick from for your blog.

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Build Blog Products That Sell 3: Develop Your Product

ProBlogger

If you’ve been following the series so far, then you’ve learned how to conceive of a product and conduct market research into its viability , at least in theory. I always have at least a month’s worth of posts ready to go in my content management system, even if I’m not working on a product. But how do you know they will?