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How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. Paid media includes social media advertising, sponsored stories and native ads. That’s where working with consultants makes sense.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Wipe off your knees.

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3 Key Takeaways from Advertising Week New York 2019

Likeable

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week. Recognize the importance of evergreen stories.

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Is Our Social Media Terminology About to Change?

Convince & Convert

In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Instead, I most often consult in overall digital strategies that involve many promotion outlets, be it email, website, social media, and/or display.

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Social media personalization: The opportunity and risks to consider

Sprout Social

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies.

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Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Twitter offers consulting services for Super Bowl marketers – to help convince marketers to spend money on Twitter advertising, the social platform has been offering free consulting services for large advertisers pre-Super Bowl, including detailed analysis of user data, predicting Internet memes and suggesting targeted keywords for ads (WSJ).

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Social Media Updates: November

yMarketingMatters

New Version of Google+: Have you noticed changes with your Google+ page? The new Google+ puts Collections and Communities in focus, making Google+ simpler and more mobile friendly. NOVEMBER TIP: Advertise in Social Media! The study also examined consumer sentiment towards sponsored social media content.