Sherrilynne Starkie

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How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. Paid media includes social media advertising, sponsored stories and native ads. That’s where working with consultants makes sense.

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What is Earned Media?

Sherrilynne Starkie

It’s not advertising. Let’s set up a time for a free telephone consultation. And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It earns coverage based on its news value and is never paid for. Why is Earned Media Important? Contact Me!

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Why Hootsuite Social Marketing Certification?

Sherrilynne Starkie

Participants learn everything from how to optimize profiles on various social channels and engage with audiences, to developing content strategy and effective use of advertising. Look for certification when recruiting team members or contracting a consultant or agency to get the best, most-knowledgeable talent.

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Study shows social media drives sales

Sherrilynne Starkie

Related posts: Facebook advertising facts. Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Social media in call centres. Wikipedia rules the waves. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE.

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Gartner: fake social media reviews

Sherrilynne Starkie

In 2009 in the USA, the FTC determined that paying for positive reviews without disclosing that the reviewer had been compensated equates to deceptive advertising and would be prosecuted as such. Organizations who opt to pay for phoney reviews can, and have, faced both public condemnation as well as monetary fines.

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And the IABC Canada conference workshop winner is…

Sherrilynne Starkie

Facebook advertising facts. . • Quick and painless ways to add multimedia to your communications. • How to successfully introduce brands in Québec. Thanks to Mike and the 18 other readers who took the time to enter! Related posts: Win a ticket. Ottawa police tweet on the beat. Click here to start to receive my newsletter.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Digital Advertising. Skills Why How. Community Management.

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