article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos. Beats Traditional Advertising. Social proof reduces both the need to advertise and sales effort, and increases conversion rates.

comScore 299
article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

.” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. Are advertising dollars following this shift? Social Media Statistics comScore Data Mine desktop mobile mobile social networking social networking statistics'

article thumbnail

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. On top of these statistics, comScore’s 2017 U.S. Top 10 social media trends to know for 2018.

article thumbnail

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

It is also easy for agencies to white label the reports. Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. Clickable is a good solution for advertisers. EdgeRank Checker. The Pro version is reasonably priced and worth the upgrade.

Analytics 253
article thumbnail

Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. In July, Outlook Publishing (India) Pvt.

comScore 199
article thumbnail

Google's Third Wave Of Innovation

Twist Image

It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. Adding some data to this, comScore''s February 2014 U.S.

Google 92