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| | MOBILEGROOVE
SEPTEMBER 14, 2012 Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases
Nielsen reports that two-thirds of handsets sold in Q2 2012 were smartphones, which means smartphone penetration in the U.S. Recent research indicates that tablets are used for entertainment and as a starting point for activities such as shopping where the bigger screen and the context (use at home) encourage relaxed and leisurely interaction with content and advertising.
| | PAMORAMA
APRIL 18, 2010 If Size Matters, Social Media is Huge in the US
by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU’s iVillage , found that Facebook is becoming a major attraction for a majority of the population , rivaling the reach of traditional media channels.
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| | MOBILEGROOVE
DECEMBER 7, 2012 Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
In addition, he said that larger smartphone screens and creative ad placement make full-screen advertising a key marketing strategy for 2013. According to analytics firm comScore, Pandora and Twitter mastered the mobile market in the month of September, with larger audience shares in mobile visits than desktop use. Source: Nielsen. Source: TechCrunch. million visitors to 22.6
| | SOCIALNOMICS
MAY 5, 2010 Social Media Revolution 2 (Refresh)
Only 14% trust advertisements. Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%). comScore. By Erik Qualman. It’s amazing how fast the world of social media moves! out of 8 couples married in the U.S.
| | STEVE RUBEL
SEPTEMBER 9, 2010 Google Opens Internet Stat Center - The Steve Rubel Stream
The data on the site is pulled from a variety of sources that includes BusinessWeek, Comscore, eMarketer, HarvardBusiness.org, Hitwise, IAB, Nielsen, and others. via delicious ) advertising google marketing Resources stats Permalink Tweet Comments 4 Comments Sep 09, 2009 Siobhan ONeill said. The site is hosted on the Google.co.uk domain but the statistics are global.
| | SOCIALNOMICS
AUGUST 11, 2009 Statistics Show Social Media Is Bigger Than You Think
comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 Only 14% trust advertisements. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser. Source: comScore. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source: Nielsen. by Erik Qualman. out of 8 couples married in the U.S. per hour.
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PROACTIVE REPORT What Journalists Need from PR People
| THURSDAY, MAY 6, 2010
million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen
Online for the Newspaper Association of America. February 2010 survey from comScore
for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising
online. . Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. world. After No PDFs. MORE >>
ENGAGE Resistance is Futile: 10 Statistics to Support Having a Mobile Content Strategy
| SUNDAY, FEBRUARY 5, 2012
Consider a Nielsen
study that illustrated how brand recall jumped from 50% in the group exposed to a TV ad alone, to 74% in the group exposed to multi-screen advertising
(TV + PC + Smart phone + Tablet). Comscore
) 79% of business professionals who own an iPad “always” use it for web browsing; 76% “always” use it for reading; 73% “always” use it for news consumption ( IDG Connect ). C hange is coming, and it’s coming fast. Resistance is futile, as the Borg on Star Trek famously said before assimilating another species into its cybernetic life form. Well, not really. MORE >>
SHERRILYNNE STARKIE Does your brand take bloggers seriously?
| SATURDAY, FEBRUARY 23, 2013
Technorati is not the voice of blogging authority that it once was, but each year the advertising
network publishes a report that is required reading for internet marketers. Another problem is that brands primarily look to comScore
ranking for identifying and selecting influencers. Blogs offer direct opportunities for brands including banner, text and native advertisements
, sponsored content and product reviews. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. The value of blogger relations is clear. MORE >>
PAMORAMA 26 Free Tools for Monitoring Your Brand's Reputation
| SUNDAY, DECEMBER 6, 2009
Blogpulse : A service of Nielsen
BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? If you have customers, odds are they’re talking about you to their coworkers, to their friends, and to anyone else within earshot — including those on social networks. FriendFeed Search : Scans all FriendFeed activity. HowSociable? Yahoo! MORE >>
PAMORAMA 35 Great Social Media Infographics
| WEDNESDAY, MARCH 3, 2010
We are Brazilian Advertising
Agency “Espalhando Congratulations [link] [link] Infográficos sobre mídias sociais | Direct Labs [.] Denise West Here is a new infographic released by The Nielsen
Co. Denise West Here is a new infographic released by The Nielsen
Co. pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. to convey concepts. Most of these have been scaled down or cropped. Anyone? MORE >>
- Mapping the Social Internet – what part of the world is the most. MINDJUMPERS | MONDAY, AUGUST 9, 2010
- Digital Primetime Arrives Just in Time to Crush the Net STEVE RUBEL | THURSDAY, NOVEMBER 4, 2010
- Media Relations in a Web 2.0 World PROACTIVE REPORT | THURSDAY, MAY 6, 2010
- Top 10 Public Relations Blunders of 2009 BILL HARTZER | MONDAY, DECEMBER 14, 2009
- Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2 WEBBIQUITY SMM | TUESDAY, FEBRUARY 7, 2012
- MOBILE SEARCH DATA POINTS: U.K. Usage Insights; ComScore Numbers; Taptu Reports; Australian Stats & Mobile Search Workshop MOBILEGROOVE | MONDAY, MAY 10, 2010
- 5 Social Marketing Stories You Need To Read This Week FIREBELLY | FRIDAY, MARCH 5, 2010
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