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Monetization: Social Network Advertising

Laurel Papworth

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 How do you advertise to an audience that is busy doing something contextually irrelevant to your keywords?

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Demand Better Content

Twist Image

" The amount of pages published daily in this newspaper is (somewhat) predicated on how much advertising is sold. As the publishers of your local paper creates a compelling enough newspaper, this grows the audience, and that larger audience is attractive to advertisers. advertiser. advertising. advertising program.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

As seen on compete.com, alexa, comscore and other sites, Digg growth has flattened in the past few months. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! It has thrown me for a loop the past week. Answers Yahoo!

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

You should know that using some types of ads like Kontera (contextual advertising) and the likes on your blog will irritate a large percentage of your readers but using AdSense the right way will not affect your blog. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Answers Yahoo!

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” hours to 6.3 for the year).