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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos. Beats Traditional Advertising. Social proof reduces both the need to advertise and sales effort, and increases conversion rates.

comScore 299
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Google's Third Wave Of Innovation

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Is it normal that a search engine is buying up all of the robotics and drone companies? If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? While Google didn''t invent keyword-based advertising, they have certainly mastered it.

Google 92
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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

As we began to discuss in Part 1, Search Retargeting is a practice that allows marketers to target users with display ads based on the keywords they enter into search engines like Google, Yahoo!, Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. and Bing, among others.

comScore 163
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Demand Better Content

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" The amount of pages published daily in this newspaper is (somewhat) predicated on how much advertising is sold. As the publishers of your local paper creates a compelling enough newspaper, this grows the audience, and that larger audience is attractive to advertisers. And that's not us." " Google bites back (sort of).

Content 103
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You Must Read This!

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Some might argue that Huffington Post banks on this type of content in a race for attention and search engine optimization. Some key findings in the Pew Research Center are: Digital advertising is growing very slowly at only three percent and is not able to compensate for the loss of print revenue. Print advertising continue to fall.

comScore 108
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Top 50 USA Web Properties for April 2009

Bill Hartzer

comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) Table 2 comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)

comScore 103
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

YouTube 111