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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands compete for the attention of their customers in real-time, across various channels. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more. Practice Proper Channel Management.

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Will private conversations change Twitter?

Sherrilynne Starkie

The privacy shift comes as Twitter seeks to bolster user growth and compete with instant messaging platforms such as WeChat, WhatsApp and SnapChat. Will Twitter be serving advertisements within these private conversations? Some see transparency as being one of the key defining attributes of Twitter. But at what cost?

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An Update on TikTok’s Self-Serve Ad Platform

Likeable

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. Maybe they made the investment in good reps because they needed to mitigate the very valid worries about privacy and the Chinese government. Or tons of fun.

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Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

The report indicates that an absence of traditional advertising and a superior mobile product led to Google+’s higher rating, while users complained about ads and privacy concerns on Facebook. Facebook and Google+ are competing on two critical fronts: customer experience and market penetration.

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Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

Now it’s about so many “other” things besides you and yet, in 2019, it still comes back to you, particularly when we have to synthesize the latest batch of Facebook data privacy breaches. Has it changed for marketers and advertisers? Clearly, this is not your mother’s Facebook. Absolutely. Absolutely.

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This Week in Social Media – 5/22/2013

Social Media Marketing

Yahoo gets with the program, Google makes some major overhauls, Nutella goes nuts on a fan, teens know how to use privacy settings (and Twitter!), Painful, but relevant is the Truth About Advertising in 2013. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Not so fast.

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5 Digital Marketing Predictions for the 2018 Olympic Games

Convince & Convert

The 2016 Summer Olympic Games presented an amazing opportunity for the school; we had over 15 student athletes competing. Terrible Advertising Will Happen. Olympic Committee is incredible at identifying and crushing any advertisements that unlawfully allude to the Olympic Games.

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