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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

Privacy 195
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These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

Jon Loomer

Privacy as the goal, advertising will suddenly seem very “different” to users. This prompt, most importantly for Facebook advertisers who run ads for mobile web, will be shown for Facebook and Instagram app users. To non-advertisers, this quote means nothing. The Future of Privacy-Altered Advertising.

Privacy 163
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The Average Social Media Privacy Policy Takes an Hour to Read

The Realtime Report

The Average Social Media Privacy. Privacy Policies vs. Historical Texts and Literary Works. Whether you care to admit it or not, we’ve all hit the “I accept” button on a privacy policy without reading the fine print. Up until recently, it wasn’t that big of a deal to not read privacy policies. Written by.

Policies 116
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[Interview] Cookie-less world: ‘The need to get insights from advertising and social will not stop growing’

Audiense

The company is now looking for collaborators to start experimenting with its “Privacy Sandbox”, an initiative launched last year to put forward ideas about how behavioral advertising and ad measurement on the web would work in a future without cookies.

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Meta Brings Back 28-Day Click Attribution

Jon Loomer

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. While advertisers complain of a drop in performance since these changes, I believe the blame has been misplaced on iOS opt-outs. And it makes sense.

Privacy 207
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The 2012 Social Networking Privacy Policy

Webbiquity SMM

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. After an intense user backlash and a decline in numbers, Instagram pledged to readjust its terms to tighten up privacy.

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Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

Clearly, the experiment of Facebook as a publicly traded company isn’t going well, though I think it is still too early to be called a failure. In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. I don’t think the company itself is going anywhere.

Privacy 198