Convince & Convert
NOVEMBER 23, 2010
Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. The 4 Modern Metrics Mandates.
Kikolani
JANUARY 16, 2011
If you’re talking specifically through social media, you could look to building a strong following on Twitter, for example, and then use services like Sponsored Tweets ( [link] ) or similar services where people will pay you to tweet advertising messages to your followers. as to if advertisers will want a space.
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Waxing UnLyrical
SEPTEMBER 13, 2010
Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
Waxing UnLyrical
FEBRUARY 5, 2011
Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.
Waxing UnLyrical
NOVEMBER 23, 2010
It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.
Kikolani
JANUARY 26, 2010
The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Most natural links generally are linked to your website or company name.
The Way of the Web
APRIL 7, 2011
A nice free T-shirt – and they’re one of those rare companies that actually sends things outside of the U.S I’m not a heavyweight tech blogger, and tend to be somewhere above average on most of the ranking services I’m registered on – e.g. AdAge, Technorati, Wikio, PostRank etc, etc.
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