Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Twist Image

NOVEMBER 1, 2011

The primary way that media channels are not only funded but benchmarked for success is the media and advertising that it attracts. According to a ZenithOptimedia press release on October 3, 2011, worldwide digital advertising accounted for about $64.03B. advertising landscape. advertising network. digital advertising.

Company 100

Company Yahoo Microsoft Flickr 100

The Realtime Report

SEPTEMBER 2, 2020

To see how long it would take you to read privacy policies from top tech and social media companies, we compared them to the average amount of time it would take someone to read some iconic historical and literary works (we’re talking the US Constitution, Communist Manifesto, Magna Carta, etc.). The Magna Carta takes about 15 mins to read.

Policies 116

Policies Privacy Social Media Microsoft 116

Hootsuite

MARCH 16, 2023

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Socialmedia.biz

OCTOBER 13, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. Post by Megan Totka.

Advertising 60

Advertising Marketing Small Business Creative Commons 60

Sprout Social

FEBRUARY 1, 2024

This is helpful because people trust people more than traditional, self-centered advertising. Suppose Microsoft notices a trend in complaints about Outlook’s new font. Microsoft can respond and develop comprehensive, interactive digital guides based on these insights to make it easier for all users to navigate the change.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Convince & Convert

JANUARY 14, 2014

Disclosure – I am a co-founder of this company. Microsoft Advertising Intelligence. Dont forget that Microsoft and its Bing search engine are valuable tools as well. With Microsoft Advertising Intelligence you can build and expand your keyword list while working in a familiar program – Microsoft Excel.

Microsoft 159

Microsoft Marketing Engineering Adwords 159

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results?

Brands 176

Brands Facebook LinkedIn Influencer 176

The Realtime Report

OCTOBER 6, 2021

Ask yourself questions like why people are keeping up with Microsoft Dynamics 365. Being updated will make you a valuable asset, whether you are working for a company or have opened your own. If you do not advertise the app, then it will not be as effective. That is the only way you will progress career-wise.

Microsoft 91

Microsoft Energy Mobile Industry 91

Firebelly

JULY 16, 2012

Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs.

Yammer 183

Yammer Social Media Social Enterprise Microsoft 183

Twist Image

JUNE 17, 2018

Jonah went onto to create other viral campaigns for Greenpeace , Human Rights Campaigns and the ACLU , as well as consumer brands like Microsoft and Patagonia. Fast Company named him one of today's 50 most influential social innovators. advertising. advertising agency. advertising podcast. fast company.

Microsoft 51

Microsoft Cause marketing Advertising Campaign 51

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Photo credit: tj scenes via Flickr.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Moreover, one report says that Instagram advertising has potential reach of 1.63 billion users, attracting more B2B marketers. Increase B2B sales.

B2B 170

B2B Company Instagram Cost 170

Tweaklibrary

JULY 18, 2021

On Wednesday as Microsoft announced Windows 365 – a cloud service to experience Windows 10 or Windows 11 (when released) for businesses of all sizes, there’s chatter. Everyone wants to know what Microsoft 365 is, what it offers, and whether it is safe to use or not. No Accessing or Mining Your Data for Advertising.

Microsoft 14

Microsoft Directory Authentication Data 14

Twist Image

FEBRUARY 1, 2013

That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had).

Apple 107

Apple Microsoft iPhone Loyalty 107

Twist Image

JULY 29, 2018

Allen Gannett is the founder and CEO of TrackMaven , a marketing insights platform whose clients have included Microsoft , Marriott , Saks Fifth Avenue , GE and more. He is a contributor for Fast Company where he writes on the intersection of technology and human nature. advertising podcast. fast company. fast company.

Microsoft 40

Microsoft Startup Advertising Process 40

Ignite Social Media

MARCH 25, 2021

While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. Paid advertising on social media was still 4 years away. I sat down with a friend to flesh it out and then brought it to my business partners in the advertising agency for which I worked.

Social Media 172

Social Media Advertising Team Hubspot 172

Twist Image

MAY 29, 2018

Peter has advised leaders from companies like Apple , Microsoft , Hyundai , IBM and Pfizer. advertising agency. advertising podcast. advertising agency. advertising podcast. Tags: advertising. business blog. business book. business conversation. business podcast. digital marketing. disruption.

Microsoft 40

Microsoft Apple Advertising Groups 40

Twist Image

MAY 27, 2018

Peter has advised leaders from companies like Apple , Microsoft , Hyundai , IBM and Pfizer. advertising agency. advertising podcast. advertising agency. advertising podcast. Tags: advertising. business blog. business book. business conversation. business podcast. digital marketing. disruption.

Microsoft 40

Microsoft Apple Advertising Groups 40

Twist Image

JUNE 19, 2014

The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The biggest threat to online advertising is treating it (or hoping it acts) like traditional advertising. Dating is a lot like advertising. This isn''t a new message.

Microsoft 80

Microsoft Advertising Data Comparison 80

Twist Image

FEBRUARY 23, 2012

yesterday (see: Fear And Loathing In Advertising ). According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. mobile advertising. reserach company. television advertising.

comScore 104

comScore Microsoft Mobile Blogger 104

Socialized

MAY 13, 2010

In fact, the EU warned consumers in January, 2009 that Facebook might compromise their privacy, but said nothing about the company’s obligations. The company, perhaps for the first time in its history, recognizes that consumer (and regulatory) outcry requires a response, and today held a Privacy All-Hands Meeting.

Privacy 150

Privacy Facebook Microsoft Social Networking 150

Idaconcpts

JUNE 6, 2011

Fast forward to the 1984 Super bowl and a Ridley Scott directed commercial for the company. The advertisement depicted George Orwell’s 1984 dystopian with IBM as big brother and Apple as the female heroine. The late 80s and early 90s saw the company take on new investors and a board of directors. and abroad.

Apple 143

Apple iPad iPhone Microsoft 143

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. buy a link » SUBSCRIBE TO CIO.

Company 122

Company How To Case Study Mobile 122

Socialmedia.biz

JUNE 8, 2018

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. The company was founded by Thibault Hanin and Loic Moisand in 2006. AgoraPulse.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Twist Image

FEBRUARY 13, 2018

Sure, we were laughing about his The Boring Company flamethrowers last week, but we have to give credit where credit is due. From Whole Foods , to Amazon Web Services to announcing the launch of their own healthcare company , last week Amazon announced that it is launching a delivery service to compete against FedEx and UPS.

Microsoft 45

Microsoft Sports Travel Compete 45

Convince & Convert

JULY 31, 2012

You may recall that Facebook never signed a deal with Google to incorporate behind-the-password activity into Google, which is why Facebook activity doesn’t show up in Google much, and also why the Facebook/Microsoft (Bing) alliance was theoretically a counter-balance. Why let an entire, parallel industry spring up?”

Google 164

Google Adwords Software Social Media Management 164

Waxing UnLyrical

NOVEMBER 8, 2011

The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. The company can’t sustain its growth, and share price is based on future growth, not past results.

Case Study 187

Case Study Apple Study Brands 187

Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Image via Microsoft Stories.

B2B 60

B2B Marketing Microsoft Hubspot 60

Twist Image

JANUARY 22, 2018

As governments try to figure out what do about bitcoin mining, Chinese companies have been eyeing Canada. Last week , an artificial intelligence program built by Alibaba and Microsoft beat humans on a Stanford University reading comprehension test. Tags: advertising agency. Quebec, in particular. Not so fast. app of the week.

Energy 51

Energy Microsoft News Survey 51

Socialized

MARCH 26, 2010

Changes announced today to Facebook’s privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. Or Microsoft Word, which added HTML capability years ago but will never be used by serious Web developers. I don’t think so.

Foursquare 226

Foursquare Facebook Web 2.0 Privacy 226

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

Microsoft Windows is the most widely used operating system and is therefore the biggest target for criminal activity. Microsoft claims that the computers with Windows XP are four times more likely to be infected with malware than computers with Windows 7. Avira, AVG and Microsoft Security Essentials. Windows Security.

Privacy 162

Privacy Activities Microsoft How To 162

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. In 2017, 48% of B2C brands used influencer marketing, versus just 11% of B2B companies utilizing similar practices. But influencer marketing is not just for B2C.

Influencer 88

Influencer LinkedIn B2B Industry 88

Twist Image

DECEMBER 22, 2012

At The Next Web , Microsoft demonstrated the results of research to stitch together several pieces of technology that are all now reaching maturity. I said: try PressBooks (disclosure: that's my company!). Everything Is Marketing: How Growth Hackers Redefine The Game - Fast Company. fast company. Here is that ebook.

Microsoft 81

Microsoft eBook Exercises Advertising 81

Bill Hartzer

MARCH 25, 2015

This is a full-time in-house marketing position, and the person will handle all of the marketing, search engine marketing, social media marketing, and search engine optimization for the company’s two websites. The company is a family-owned business located in the Design District in Dallas, which is close to Downtown Dallas.

Engineering 60

Engineering Social Media Marketing Microsoft 60

Socialmedia.biz

JUNE 8, 2018

In the past, marketers from large businesses such as CBS, Best Buy, Microsoft, Sprint, and Southwest Airlines have attended the conference. Marketing leaders from companies such as Nike and Google will lead discussions about different strategic solutions. The Social Shake-Up conference will be held in Atlanta, Georgia on May 7-9.

Conference 79

Conference Eventful Social Media Microsoft 79