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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

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How to use voice of customer data to improve your customer relationships

Sprout Social

A company will use a VoC program to understand their customers better. After looking through the data, you might conclude that the recipe is off or that the dish isn’t being advertised enough so customers don’t know about it. In this case, Olive & June is a nail polish and accessories company. VoC stage 3: Implementation.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

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The pros and cons of social media

Sprout Social

And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. Enables instant communication.

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Social Media Is CRM

Social Media Network Marketing

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

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How Size Matters in the Social Media ROI Debate

Convince & Convert

If you’re using banner advertising (how wonderfully old-fashioned of you!) How much of advertising ROI is art rather than science is a matter for debate, but there’s enough vaguely convincing science in play to reassure executives. This is the same reason why good advertising breeds increases in search volume.

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The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Let’s dive into the 7 benefits of marketing diversity to amplify your brand’s trustworthiness and reputation. The answer lies in marketing diversity.

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