Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. Prospects can compare their opinions individually and/or as a team with recognized thought leaders from the company or the industry.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

The Realtime Report

JULY 21, 2014

Twitter snaps up CardSpring, a platform for helping developers connect apps with consumers’ credit cards – Twitter has acquired payments infrastructure company CardSpring; Twitter describes the tool as helping “merchants work with leading publishers to create online-to-offline promotions” (The Next Web). Foursquare.

Buy 173

Buy News Tumblr Foursquare 173

Hootsuite

JULY 6, 2022

People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. And to crowdsource sentiment on your brand. ” Loyal followers will advertise for you. UGC is a persuasive form of free advertising. You should publish both organic posts and paid advertising.

Instagram 117

Instagram HootSuite UGC Influencer 117

Mindjumpers

AUGUST 3, 2012

Before joining Software Advice in 2012, she worked in sales management and advertising. In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”. Her work has appeared in myriad publications including Inc.,

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Twist Image

AUGUST 10, 2012

If I can understand what Lee is saying (and it's not very clear), it sounds like he is saying that traditional advertising is dead (as we have known it to date). This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. But they are.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” So have mobile phone companies, which is why your obsessed with checking your email on your phone. We act almost instinctually.

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Cost Crowdsourcing Smart Phone Apple 161

Waxing UnLyrical

JANUARY 3, 2013

Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. Sounds like something you do anyway, right?

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Twist Image

DECEMBER 31, 2016

Coal Is Dying - Coal Country Doesn't Have To: Creating The Post-Coal Economy In Appalachia - Fast Company. "We Proponents call systems where computers put people to work ' crowdsourcing' or ' urking' or 'the wisdom of the crowds'. 5 Top Designers Own How To Create The Ultimate PowerPoint Presentation - Fast Company. crowdsource.

Crowdsourcing 55

Crowdsourcing Journal Skills Analytics 55

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 According to Maxymiser.com , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook.

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

Convince & Convert

JANUARY 9, 2012

Especially in a highly subjective arena like advertising, tastes vary widely. Provided they were listening (and I very much suspect they were), Frito-Lay garnered hundreds of near-instantaneous points of feedback about their new advertising. Results can vary wildly based on company and intensity of feeling. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Twist Image

FEBRUARY 21, 2012

They work (either internally or with an advertising agency) to set the tone, feeling and emotions that they want the brand to capture in the zeitgeist of the world. Either way, the company still decides the brand's path. crowdsource. Tags: advertising agency. The consumers can (somewhat) influence the brand message.

Crowdsourcing 100

Crowdsourcing Brands Publishing Mobile 100

Pixlee

FEBRUARY 4, 2018

The company wanted to create a platform that would showcase the user-generated content created by fans on a regular basis. The company also added visual reviews on product and category pages. Glossier is a beauty company that celebrates real women and creates products for “real life.” Their initial launch led to $8.4

UGC 65

UGC Brands Content Crowdsourcing 65

Convince & Convert

JANUARY 9, 2012

Especially in a highly subjective arena like advertising, tastes vary widely. Provided they were listening (and I very much suspect they were), Frito-Lay garnered hundreds of near-instantaneous points of feedback about their new advertising. Results can vary wildly based on company and intensity of feeling. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Hootsuite

SEPTEMBER 9, 2020

If you’re not sure, try Google Ads’ free Keyword Planner to see which companies rank for keywords associated with your brand. False advertising typically leads to lower retention, which in turn leads to lower ranking. By doing this, you align your brand with complimentary companies and add value to your page. Find them here.

YouTube 145

YouTube HootSuite Marketing Video 145

Twist Image

AUGUST 14, 2017

Facebook launched Watch , and many see this as their direct assault on TV and YouTube advertising budgets. I read an article titled, Students Came Up With This Genius Way To Take Notes & It'll Change College Forever , on PizzaBottle about how students are crowdsourcing class notes using Google Docs. This week we discussed: .

Crowdsourcing 40

Crowdsourcing Facebook Apple Class 40

Atom Thought

JANUARY 22, 2009

A report in Economist, Jan 17-23, 2009, maintains that technology companies in 2009 are better managed than the ones in 2001 and in fact companies like HP, Oracle and IBM are well equipped to tread through the recession due to their broad product portfolios and global spread. CrowdSourcing- The New Social Media Mantra to Sell Better!

Crowdsourcing 113

Crowdsourcing Open Source Microsoft Cost 113

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media. In January, 2000, few people had heard of Google.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Buzz Marketing for Technology

JUNE 27, 2008

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Laurel Papworth

FEBRUARY 12, 2010

I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. Paperchase’s position regarding the allegations of ‘copying’ made against the Company today is as follows: Above all, we would like to apologise to any customers upset or angered by this allegation against us.

Social Media 94

Social Media Crowdsourcing Social Networking Creative Commons 94

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. Advertising the campaign and making it seem popular already can help build that success. Pretty nifty. David Armano. Jay Berkowitz.

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Tools Tips Marketing Social Media 277

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. These applications of social media analytics only scratch the surface though.

Process 205

Process Analysis Compete Data 205

Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

RSS 118

RSS Collaboration Social CRM Consultant 118

Jeff Esposito

JUNE 20, 2011

Social media touches many areas of the company and requires different strategies for each area. Perhaps the most vital trait that a leader will demonstrate is a deep knowledge of the company. Since the space is still in its infant years, many companies do not have senior level people leading up the charge. Leading Role.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

FEBRUARY 22, 2011

I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Crowdsource. Click here to see the initial post.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

The Way of the Web

MARCH 7, 2011

By using a branded VC model, they’re able to get in and out of various industries and fields relatively quickly and painlessly, whilst the overall company values remain. ‘Do No Evil) – hence the search and advertising business also includes a range of other projects which tie-in to a greater or lesser extent. .

Crowdsourcing 33

Crowdsourcing Collaboration Wikipedia Comparison 33

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. There is zero advertising on JaneNation.com, and there never will be. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. It’s on JaneNation. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Nuggets from Social Media workshops as of late… Community Strategy: Are you company-centric or customer-centric?

Communities 117

Communities Groups Groups Social Media 117

Waxing UnLyrical

JUNE 17, 2011

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. Crowdsourcing also eliminates the middle man, the ad agency.

Crowdsourcing 217

Crowdsourcing Travel Advertising Education 217

The Way of the Web

AUGUST 30, 2012

Although far too many people wrongly see marketing as an advertising function, it should be integral in creating any product or service, and this is where creativity can pay huge dividends in producing something which is sharable and spreadable. What methods are available for crowdsourcing and crowdfunding?

Marketing 48

Marketing Skills Crowdsourcing Analytics 48

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 5, 2010

link] Social Email Guy By the way: nice crowdsourcing / co-creation / collaboration Chris Rogers I initially like #3 best, however, not a big fan of the screened back logo – i.e. if #3 was a bit less busy, it would be my favorite. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 10, 2010

I crowdsourced the design using Crowd Spring, and selected Tzeyee and her design over dozens of other contenders. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media eBook Strategy Social CRM 116

Buzz Marketing for Technology

FEBRUARY 8, 2012

Another way is to use it for product innovation, some companies are not crowdsourcing ideas for their products rather they are using the analytics to find a “white space” in the market where there is an unmet need – then launching a product or service to fill that need. Small Budget – Big Impact So let me ask you a question – if.

Analytics 229

Analytics Crowdsourcing SEO Data 229

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Meghan Biro. MeghanMBiro. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Socialmedia.biz

AUGUST 13, 2018

With 27% of the total internet time being spent on social networking platforms, it comes as no surprise that small, medium and large businesses are investing time in improving their online presence for brand positioning, data crowdsourcing, lead generation and customer relationship building opportunities.

Social Media 63

Social Media How To Crowdsourcing Compete 63

Convince & Convert

JANUARY 25, 2012

Conversely at this time, marketing is “stuck” in the final days of traditional advertising print-radio-tv era and valuation for all that spend is fuzzy at best. One such vessel is clearly Open Innovation and specific Crowdsourcing platforms. What does this mean? But you better be certain you are prepared to conduct.

Marketing 115

Marketing Crowdsourcing Smart Phone Mobile 115

Buffer Social

JUNE 24, 2019

The search suggestions at the bottom of relevant Google pages are a good place to start, as are crowdsourced communities like Quora and Reddit. Other companies choose to lean into the “bot-ness” by making the voice a bit more obviously robotic. Advertising on social for people to opt-in to your bot experience.

Strategy 73

Strategy Marketing Survey Newsletter 73