Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Frankly, well put. Photo credit: niemster via Flickr.

Social Media 236

Social Media Paid Search comScore Posterous 236

Techipedia: Tamar Weinberg

APRIL 25, 2013

For example, say that you’re a company that sells affordable luxury vacation packages. In December, that all changed when Facebook named my company, Chango, as a preferred partner in FBX, and we brought Search Retargeting to Facebook. And, as with SEM, marketers can purchase the ads as efficiently as possible through real-time bidding.

comScore 163

comScore Engineering Yahoo Advertising 163

Twist Image

FEBRUARY 1, 2011

Success in the publishing business comes from the publishing company that employs the best people who have a "nose for news." " The amount of pages published daily in this newspaper is (somewhat) predicated on how much advertising is sold. That's the true business model (beyond the cover price and subscriptions).

Content 103

Content Syndication comScore Adsense 103

The Realtime Report

JUNE 6, 2016

According to a report from ComScore , we’ve long passed the tipping point between how many people access the web via mobile devices versus the traditional desktop. If more users are going onto smartphones and they’re burying themselves in apps , how are you going to advertise to them? You see all those tiny little icons on your screen.

Brands 70

Brands comScore Mobile Loyalty 70

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 According to Maxymiser.com , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook.

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

Social Media Marketing

JULY 24, 2013

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. billion monthly users as of June 30.

Social Media 162

Social Media Flipboard Journal comScore 162

Twist Image

FEBRUARY 23, 2012

yesterday (see: Fear And Loathing In Advertising ). It's going to be a fast and exponential shift (and yes, I realize that this statement flies in the face of some of the biggest research companies out there). This is why they're putting more dollars into television advertising even though consumers are spending less time there.

comScore 104

comScore Microsoft Mobile Blogger 104

Convince & Convert

JANUARY 20, 2016

Advertising has always been about creativity and addressing the pain points of your consumers, and it still is today. Throughout the years, advertisers have developed guidelines for most industries (including banner advertising), and those guidelines are often regarded as absolute by any advertising professional.

Guidelines 60

Guidelines comScore Metrics Advertising 60

agora pulse

DECEMBER 17, 2019

The older millennials through to the boomer generation have a higher disposable income, have less financial burdens, and are more open to advertising than younger (perhaps more jaded) users. According to recent research, 89% of customers expect companies to act with integrity at all times. This isn’t bad news for marketers.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Marketing

APRIL 23, 2013

Taiwanese officials are investigating Samsung over allegations that the South Korean company recruited individuals to post negative comments about the HTC phones on the web. Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device.

Social Media 165

Social Media Tumblr Authentication comScore 165

Proactive Report

FEBRUARY 23, 2011

If a company wants to move beyond intelligence and actually be engaging on a social network, it has to do two things. The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Internet sites and advertising networks.

Social Media 75

Social Media News comScore Strategy 75

Sprout Social

OCTOBER 5, 2016

Typically this type of content comes at little-to-no cost, which acts likes a free source of advertising. Consumers are also 70% more likely to make a purchase with a company after a good interaction. ComScore found brand engagement increases 28% when user-generated content is used in product videos.

Content 111

Content comScore Wiki Social Networking 111

Proactive Report

MAY 6, 2010

Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 Another report from comScore show that more people around the world get their news online from Google News than from CNN or the news properties of the New York Times. As the rush to the web to get news and information continues, don’t lag behind.

Press Release 109

Press Release comScore Case Study Nielsen 109

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

Social Media 58

Social Media comScore Brands Loyalty 58

Buffer Social

JANUARY 25, 2018

We’re very grateful to the companies and organizations that have collected and analyzed the data. With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising. On top of these statistics, comScore’s 2017 U.S.

Social Media 111

Social Media Trends Report Survey 111

Proactive Report

MAY 6, 2010

Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 Another report from comScore show that more people around the world get their news online from Google News than from CNN or the news properties of the New York Times. As the rush to the web to get news and information continues, don’t lag behind.

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

Social Media 53

Social Media comScore Brands Loyalty 53

Convince & Convert

MARCH 17, 2016

They provide another voice for your company with no agenda or ulterior motive. Let’s say that you work for company that creates art supplies. When your company says, “Hey, look at how cool our product is,” the message may or may not be received, regardless of how cool your advertisement is. Video Provides a New Soapbox.

Video 60

Video UGC Content comScore 60

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. You can add Vlogging to your company’s blog when its appropriate and valuable.

comScore 156

comScore Review Klout Marketing 156

Buffer Social

JULY 27, 2016

With the flexibility to share any photo or video you want through Snapchat — not just those you took within the app — the company has opened up a whole new way to create content. And the company is also making strides with older generations. Users can access Memories by swiping up from the camera section of the app.

API 40

API Marketing comScore Video 40

Koka Sexton

NOVEMBER 2, 2008

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds.

Foursquare 40

Foursquare comScore CoTweet CoTweet 40

Koka Sexton

JANUARY 24, 2009

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Based in Palo Alto, Calif.,

Web 2.0 45

Web 2.0 Foursquare WordPress RSS 45

The Realtime Report

AUGUST 20, 2012

In July 2012, 85% of Americans with online access watched online videos, according to new research from comScore. According to comScore, over 20% of all videos viewed online in July were ads, totaling 9.6 Is your company advertising via online video? online population of 184 million watched a total of 36.9

comScore 175

comScore Video YouTube Research 175

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. How many of them are yours?

Statistics 145

Statistics Marketing HootSuite Advertising 145

Koka Sexton

JANUARY 24, 2009

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Based in Palo Alto, Calif.,

Web 2.0 40

Web 2.0 Foursquare WordPress RSS 40

Diva Marketing Blog

JUNE 17, 2009

Title: Deciding the “now what” and the “who with” of social media in your company. Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 That was my experience too when I presented social media marketing to an advertising class at UGA. and the people.

comScore 40

comScore Social Networking Social Media Flickr 40

Bill Hartzer

DECEMBER 14, 2009

But many have criticized Goldman Sachs CEO and spokesperson Lloyd Blankfein for statements published in the November 8 edition of the UK’s Sunday Times in which Blankfein claimed the company was “doing God’s work.” According to BusinessWeek, Domino’s had become “the latest company to learn how quickly a brand can be tainted in a Web 2.0

comScore 151

comScore Real Estate Banking Handbook 151

Bill Hartzer

FEBRUARY 8, 2010

The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured. The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person.

News 110

News Report Social Media Reputation 110

Convince & Convert

MAY 29, 2018

comScore ]. ” You’ll begin to realize that serious weekly or monthly reach goals are hard to achieve without advertising. But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. Wordstream ].

Platform 150

Platform Campaign Video YouTube 150

Hootsuite

SEPTEMBER 10, 2019

So, searching Instagram -Facebook returns sources that mention Instagram but not its parent company, Facebook. But this might come in more handy if, say, you were searching for information on Amazon, and you only wanted results about the company, not the rainforest. Company web properties. Company social profiles.

Research 111

Research Social Media HootSuite Tips 111

Bill Hartzer

FEBRUARY 15, 2010

“Thousands of advertisers are procuring high demand keywords that can return ROI in just a brief period of time,&# said Bruggeman. “Over 80% of our advertisers renew their sponsorship for one year or more,&# he said. LeapFish plans to release a second ad program to advertisers this Spring.

Engineering 91

Engineering comScore Affiliate network Wikipedia 91

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

But it makes another thing clear: unless Digg acknowledges that its users are valuable assets to the company’s growth, Digg is not going anywhere , because if it does, there will be new people on staff who will have to control the flow of the conversation in their favor. It’s hard to say if that will happen again.

Digg 100

Digg Social Media Upcoming Ustream 100

Atom Thought

APRIL 22, 2010

Comscore 2009). Showcase your company through a multimedia enabled microsite Free. Brand Advertising with engagement and performance parameters(cannot reveal more as of now) and. Times jobs with such huge investments and claims of highest volume of active resumes. is still number 3 in terms of traffic share.

Repository 145

Repository comScore Price LinkedIn 145

Convince & Convert

APRIL 26, 2012

Lee: Yeah, that’s from Comscore. space is not only competing against other companies that are creating. So it seems like a lot of companies are like, great, well we’ll just make more content, right? strategy consulting practice in the last company that I was in. We don’t run advertising.

Social Media 134

Social Media SEO Retail Conference 134

Webbiquity SMM

OCTOBER 8, 2013

500 companies use at least one major social media platform. You can reach out and connect with your clients (government or industry), define and demonstrate an area of expertise, develop a thought leadership position, and tie all your social networking back to your company website. ” phase. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190