Social Media Strategery

MARCH 1, 2018

In exchange, all we ask is you provide us with a list of partners we can contact to see if they’re interested in purchasing advertising in the issue. Thanks to the popularity of native advertising and the shrinking of editorial departments, this pay-for-play approach is becoming more prevalent, and sadly, more accepted.

Advertising 63

Advertising Issues Buy Journal 63

Social Media Strategery

OCTOBER 3, 2018

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. It became another place for brands to push out advertising.

Social Media 86

Social Media Marketing Loyalty ROI 86

Social Media Strategery

APRIL 23, 2012

PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. About making the public think your product is the best or that your company is awesome. What most companies don't realize is that not only is the public more powerful than ever, they are also smarter than ever too.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

MAY 11, 2012

Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! It has really changed the way I think about business, branding, public relations, and advertising. " Unfortunately, to many, this is still revolutionary thinking in the advertising, marketing, and even PR industries.

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

JUNE 23, 2012

Instead of being the grizzled veteran who's been with the company longer than most people, I'm the new guy. While I find myself learning more and more about branding and advertising every day, I'm also teaching my new colleagues a lot about staff forecasting, team management, performance reviews, and strategic planning too.

Brands 110

Brands Consultant Team Meeting 110

Social Media Strategery

JANUARY 20, 2014

According to a recent Advertising Age article , Facebook reports: “Content that is eligible to be shown in news feed is increasing at a faster rate than people’s ability to consume it.” To keep up with social networks’ efforts to monetize their massive online audiences, companies are allocating more resources to keep up.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

DECEMBER 7, 2011

As The Cluetrain Manifesto taught us way back in 1999 (also before social media), “public relations does not relate to the public, companies are deeply afraid of their markets.” Too many PR practitioners have become so focused on the message that they have totally forgotten the relations part of public relations.

Press Release 125

Press Release How To Organization Collaboration 125