Josh S Peters

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Consumers seem to like articles over ads

Josh S Peters

Read the full article here: 70% of consumers state they would rather learn about a company through articles than advertisements. Online Marketing Stats Content Marketing Online Marketing Stats'

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An Open Letter To Those B g About Instagram Ads

Josh S Peters

Do you think the hosting companies who supply the bandwidth for the Instagram servers are just giving it to them for free? If you have a realistic alternative I would love to hear it, but otherwise just accept the inevitable and hope they do great things with their advertising. Without money Instagram disappears.

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Horizon Media Partners With BuzzFeed and Its Social Storytelling Program

Josh S Peters

All I’m saying is that this all came together after I joined the company (coincidence?). Horizon Partners With BuzzFeed to Focus on Native Advertising Through Its Social Storytelling Program. All jokes aside, this is a big announcement and one I’m quite proud of and excited about. If you have a second check it out.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

A good PR push with the right influential bloggers and online personalities can have great impacts on what shows up about your company in the SERPs. Align social activities with PR, advertising, SEO, etc to help focus on key ideas and get the coverage and sharing needed to give your content a social boost. Build Community.

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How Johnnie made his own game

Josh S Peters

Recently&# the Johnnie Walker company released an amazing advertisement that embodies this spirit. One of the key points to successfully using social media for your company is to tell your story. This video is one of the best examples of a company telling it’s story in an interesting and compelling manner.

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10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters

Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! The strategy of becoming a more social company is clearly working; 87% of people report Liking or friending a brand on Facebook. Did Twitter just introduce their own version of EdgeRank?

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The Search and Social Weekly (1.1)

Josh S Peters

How to fix (or improve) your company’s social media program. This is a phenomenal article about how to turn around what’s currently happening with far too many company’s social media programs. Enjoy the links below and let’s make this our best year as internet marketing professionals yet!