Jeff Esposito

JANUARY 8, 2014

Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere? or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. What do you want to see when you come on the platform? Less can be More. The answer is No.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

NOVEMBER 23, 2010

This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application. Now along with the partnership, these companies gained the cache of being innovative in the social space. The wall of the event was filled with negative comments.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

FEBRUARY 22, 2011

I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Click here to see the initial post. We’d love to hear what you think.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

JUNE 20, 2011

Social media touches many areas of the company and requires different strategies for each area. Perhaps the most vital trait that a leader will demonstrate is a deep knowledge of the company. Since the space is still in its infant years, many companies do not have senior level people leading up the charge. Leading Role.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

APRIL 17, 2012

LinkedIn allows organizations/companies to create a branded page where people can learn more about an organization, its staff, products and services for sale, or “follow” the organization so that they can receive timely updates on new happenings or staff changes.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JUNE 23, 2011

Instead of making the company or client the story, many flacks have made themselves an integral part of the story. In a few recent online chats, I have seen people note that pay-to-play coverage opportunities and Tweets from agency or company representatives qualify as coverage.

Klout 34

Klout Fashion Industry Company 34

Jeff Esposito

MARCH 3, 2014

The paid side is the one that focuses on advertising ventures across the social platforms. Looking at social in this manner allows for companies to look at separate KPIs and then roll them up into a performance overview. Since Facebook owns their platform, the only real option is to adapt.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

SEPTEMBER 27, 2010

To me, this seems like a slippery slope of sorts where advertising can invade in the PR territory a bit. Instead of researching and tailoring a list for your company or client, you can simply pay a list of folks with a large audience without knowing if they fit your brand.

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

JANUARY 5, 2012

Best Buy Manager Dismisses Best Buy Twitter Customer Service, Says “It Could Be Anybody” – this is a perfect example of how companies should make sure their policies in a public and social space (especially if you advertise one on TV) to the yeoman employees. While I would love to say I feel bad for Best Buy, I do not.

Library 30

Library News Social CRM Policies 30

Jeff Esposito

JULY 6, 2010

Now I am not saying that this is a bad thing as social media is the biggest self-promotional soapbox of all time, but rather show some restraint and practice what the companies doing social well are practicing – the soft sell. Two companies that really offer the right balance are Kodak and Peek. Not sure what a soft sell is?

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

JULY 28, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Pricing gaffe leads to PR, SM fail for TGW Written on July 28, 2010 by Espo in PR On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. So I logged onto Amazon and placed my order. Around 4:00 p.m.

Price 51

Price Issues Comments Company 51

Jeff Esposito

JUNE 22, 2012

How to Tell Your Company’s Story [infodoodle] – I love this post over MarketingProfs. It is very simple but does a great job outlining how a company can tell its story in an impactful manner. 105 Facebook advertising case studies – we all love case studies. As many of you know, I love tossing back a cold one or 12.

Social Media 41

Social Media Case Study Study Skills 41