Dave Fleet
JANUARY 26, 2021
Unfortunately, the industry kept pushing harder and harder in search of the holy grail of one-to-one advertising without thinking about peoples’ reactions to that level of data collection. Regulators and tech companies have made some progress to create better transparency but it’s a drop in the bucket. People aren’t happy.
Dave Fleet
DECEMBER 4, 2017
It has changed the way companies communicate, the way they operate, and the way they connect with people. People like Lionel Menchaca and Richard Binhammer at Dell, Frank Eliason at Comcast, Zena Weist at H&R Block and others paved the way for large companies to use social media to connect with customers directly.
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Dave Fleet
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. Enter Facebook’s new advertising products.
Dave Fleet
JUNE 4, 2014
That means shifting from one-way advertising to focusing on customers. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. This is a shift from the way that many companies are approaching social media nowadays.
Dave Fleet
DECEMBER 4, 2017
It has changed the way companies communicate, the way they operate, and the way they connect with people. People like Lionel Menchaca and Richard Binhammer at Dell, Frank Eliason at Comcast, Zena Weist at H&R Block and others paved the way for large companies to use social media to connect with customers directly.
Dave Fleet
JULY 20, 2010
As they put it, “As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action.&#. That leads to a reluctance from companies to invest in unproven technologies and techniques, leading to lower budgets for these programs in the future. An ad agency.
Dave Fleet
JUNE 4, 2014
That means shifting from one-way advertising to focusing on customers. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. This is a shift from the way that many companies are approaching social media nowadays. Re-purchase and new product launches.
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