Ari Herzog

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How Tampon Company Kotex is Real Online

Ari Herzog

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Women are dishing it up. Guys are participating, too.

Company 152
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Job Hunting at a Marketing Company

Ari Herzog

This screenshot is so ambiguous it could apply to any company’s marketing material. At the time of the initial interview we will express to you our company goals, our growth and further discuss your qualifications and career goals. See how it can apply to any company? And therein lies the rub. I wonder who got the part.

Company 115
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Why #FacebookAdGrants is Fascinating

Ari Herzog

“Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency,” says Facebook. Meet their requirements and you can spend money to get more clicks and visits to whatever you’re advertising on Google. Media advertising Facebook'

Adwords 152
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Introducing @Flextronics to the Social Web

Ari Herzog

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172
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How Twitter Gentrified a City Intersection

Ari Herzog

The below photograph was taken last month and shows the same parking lot but instead of different advertisers on the billboard and mural, Molson M blends digital art with traditional advertising. You will also notice a block of small print toward the bottom.

Twitter 115
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Protect Your Online Privacy: Say NO to Ad Cookies

Ari Herzog

Facebook and Yahoo Mail account holders, for instance, may be exposed to banners or other advertisements. The National Advertising Initiative was formed in 1999 and works cooperatively with third-party advertisers and the general public like you to raise awareness on what is being collected and stored by cookies.

Privacy 122
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Meet 19 Twitter Users Following Me and Discover Why They Are All Fake

Ari Herzog

I’d rather receive an organic message from a company that is sincere in reaching out to me, not an automatic message from a program the company runs. P.S. The Canon site that Bernadette and her friends reference in their bit.ly

Meeting 149