Adam Cohen
AUGUST 24, 2010
How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. How about potential customers?
Adam Cohen
DECEMBER 12, 2013
These are exciting times for anyone in the advertising, marketing and communications space. Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. In some ways it doesn’t matter if the agency was born from PR, marketing, digital, or advertising.
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Adam Cohen
APRIL 12, 2012
Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Photo credit: tj scenes via Flickr.
Adam Cohen
JUNE 8, 2010
MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Frankly, well put. Photo credit: niemster via Flickr.
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Adam Cohen
AUGUST 10, 2010
While there will never be a shortage of folks trying to take advantage, it’s time that companies treat finding a partner to help in social media like they would with any other partnership. Your company’s current agency ecosystem. Social media maturity of the company. Internal resource support and sponsorship.
Adam Cohen
DECEMBER 12, 2013
These are exciting times for anyone in the advertising, marketing and communications space. Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. In some ways it doesn’t matter if the agency was born from PR, marketing, digital, or advertising.
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