Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. This means posting stories and managing conversations to keep the community engaged. Almost a third of those use it daily.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. Almost a third of those use it daily.

Marketing 195
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.

Blogger 389
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Study shows social media drives sales

Sherrilynne Starkie

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

Study 377
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 199
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Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Will Twitter be serving advertisements within these private conversations? Featured Headline Social Media Twitter Online Communities' Recognize these models? unfinishedbusiness.

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Facebook Reader a welcome feature

Sherrilynne Starkie

I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. However, the social network has been working on Reader for more than year, according a report in the Wall Street Journal and is said to resemble Flipboard. Facebook advertising facts.

Features 271