Advertising, Communities and Social Networking

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Jeff Esposito

Advertising

Communities

Social Networking

Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons.

Meme

Meme Real Estate MySpace Organization

What BP could have done better – a counterpoint

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Forget the commercials and spend the advertising budget organizing community events in the Gulf. Provide the citizens an opportunity to network, tell their stories and help each other.

Crowdsourcing

Crowdsourcing Wikipedia Small Business Education

Social Media Informer

Jeff Esposito

Facebook’s the crack and we’re all greedy junkies

What BP could have done better – a counterpoint

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