It goes beyond my self-admitted social flaws (more on that here: The Gentle Art Of The Retweet ). While this could be a relic of the mass media advertising mindset, there's no doubt that being persistent (having a constant and consistent message in market) and repetition (repeating messages to ensure that everyone you connect with can see it) is key to being successful at Twitter. I'd add on to that that someone who is "successful" on Twitter (by my estimation) is also someone who has a growing community. advertising. community. social graph. MORE >>

Recent events involving Facebook, Google+, and other social media channels suggest businesses are now facing important decisions with respect to the allocation of their social media networking and marketing resources. Accidents are more likely to happen at intersections, and in many respects businesses are facing an intersection that involves Facebook, Google+, Twitter, and other social media channels. It’s all about targeting advertising using the information in those contextual social graphs of you and your best friends. How about you? MORE >>

It was refreshing to learn that like many of us, Amy finds that the technology associated with social media marketing can get in the way of getting results with Facebook. The mini-books within Facebook Marketing for Dummies range from getting the basics handled to more advanced topics such as Facebook advertising. Facebook Advertising – There’s More to Ads than Selling. Having not yet stepped into the Facebook advertising waters myself, I was interested to learn there is more to it than just promoting your products and services. Here’s mine. MORE >>

Yesterday Facebook launched Facebook Studio , an interesting community site that seeks to serve the mutual needs of Facebook, media agencies, and small business marketers like you and me. If you are a small business that has never advertised on Facebook, the Learning Lab is a great place to get the lay of the land because everything you need is right here - including tutorial videos, step-by-step lists, FAQ's, and links to additional resources. Facebook Advertising and Groupon. The Facebook Gallery and Spotlight. The Learning Lab and What's New. Facebook Marketing. MORE >>

and Inbound Marketing Harnessing social & new media to amplify your brand, sustain your community and make you stand out from the rest! Home What We Do Awe-inspiring Clients About Contact Us Influence & Industry, the many axes about building a community 13 05 2010 Writing this blog on influence and taking the cycling industry as an example has been great. Communities : Like influence, ‘community’ is an overused word that means many things to many people. The cycling blogsphere is highly networked and therefore constitutes a community. MORE >>