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Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

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Your Brand Is A Learning Space

Twist Image

brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future?

Time Spent Is The New Impression

Twist Image

There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. It's not a zero sum game, but it's also not something that many brands will be able to achieve, with the current flow of social media usage. The more time spent on it, the higher the value (or amount) of advertising that could be placed against it. banner advertising. community. social graph. Deeply.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Facebook Advertising and Sentiment. It’s not huge stretch to see that companies will want (most of the time) to advertise to people who are positive and beaming about their products, or neutral and enquiring about their products. Facebook Advertising as a Free Marketing Tool.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

This rise of a new kind of publisher that doesn’t require a homepage or an application and syndicates content through social media and other channels is opening up a plethora of voices and content–think Arsenic TV, NowThis  and BuzzFeed. Facebook is able to leverage its social graph to notify users when their friends are tuned in to live streams.

Video 59

Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While SMH big data social media.

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Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

For one thing, many consumers are starting to peel back on social usage. recent study conducted by SimilarWeb  found that Americans spent less time on the four largest social networks in the first part of this year than they did during the same time period of 2015. While the survey did not explore motivations for this decrease, one could argue that it’s because social media networks’ foundations are built around the social graph (who you know) versus the interest graph (what you like). And that’s not all. Yikes! More specifically, the study saw a 36.16

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter? Facebook Money for Social Games.

The Three C’s of Social Content: Consumption, Curation, Creation

www.briansolis.com

Such is true for social networks and the digital persona and resulting experiences we create and cultivate. These relationships evolved into our social graphs and ultimately our interest graphs and forever changing how we discover, share, and learn. In social media, we are measured by our actions and our words as well as who we know. call this behaviorgraphics.

To Thine Own Self Be True

Twist Image

This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. When you have your brand page on Facebook (and I'm using Facebook as a euphemism for any online social network, be it Twitter , Pinterest , Instagram , LinkedIn or whatever), your brand is housed within the Facebook branded experience and there could be ancillary brands (or advertisements, whatever) in the mix as well. online social network. social graph. social media. Today.

Marketing Tools and Technology – How Does A Marketer Decide?

Blue Focus Marketing

Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. It didn’t matter if previous social media ventures (Google Buzz and Wave) resulted in failure. Advertising & Mktg. Technology is becoming critical for marketers to remaining competitive.

Open Research: A Framework for Social Analytics

www.web-strategist.com

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. link] Dan Whitehouse Social analysis. Wowza! Wowza! Wowza!

20 Top Twitter Monitoring and Analytics Tools

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How social are they? Wide reach. Share URLs?

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

www.toprankblog.com

Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Also includes access to 7 white-labeled, best practice social networking applications.

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

I’ve written about my interest in the potential of social media to improve higher education before , and as one of the members of the SMCEDU Board of Advisors , I want to help increase awareness among colleges and universities in how social media can help improve the quality of education and why students should be learning the business applications of social media in college.

100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. There are countless ways to track and manage your brand’s engagement and reputation on the social Web.

Tools 49

100+ Social Media Monitoring Tools

www.pamorama.net

pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Analytic.ly Greetz!

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

Now, the calls are coming through online, via the social phone.”. That’s wisdom from  Radian6 CEO  Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Critically Undervalued Social Media Success Metrics. Sales.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

The Techcrunch acquisition dispels those myths 4 days ago « Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. Social Media Management Systems. Read the Social CRM report to learn more.

Class 33

List of Social Media Management Systems (SMMS)

www.web-strategist.com

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. ah, the power of social media! Can Social Media really be managed in this way???

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality? Finding Your Influential Customers [link] [link] crystallyon Does Social Media Breed Inequality?

The future of publishing: Social News Curation

blogs.imediaconnection.com

iMedia Connection - ad:tech blog Articles Blog iMedia Blog ad:tech Blog Videos Events People Connection Resource Connection Jobs iMedia UK Home › iMedia Connection Blog › Opinions Opinions The future of publishing: Social News Curation Posted by Uwe Hook on September 27th, 2010 at 6:50 pm By now, you should have heard about Paper.li. (If you never experienced a real paper.li

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Social data is overwhelming. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level.  So what do I see happening next? Social Analytics Intelligent.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Yet remember email is a social network. Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Collect case studies of social media success. Gently. Reblog them.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. However, as we recently explored, in Social Media, it’s not just business, it’s business-to-business. General Buying Cycle 1. Acknowledging the need 2.

Mix of Social Media Trends 2011

johnbell.typepad.com

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media.   Is Social Media Killing the Brand Web Site? " 3.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests.

SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Social Media , Websites > SXSW: Mark Zuckerberg Keynote (the edited liveblogged version) SXSW: Mark Zuckerberg Keynote (the edited liveblogged version) by Tamar Weinberg on March 10, 2008 Share Greetings all from SXSW! Lacy : The world of advertising is changing.

Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. “The optimisation of advertising involves many factors. “ At Audiense our mission is to connect audience insights and intelligence to advertising across all channels. 191% increase in lead generation.

CPA 1

Facebook Open Graph: Washington Post and Future of Social News

Laurel Papworth

The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site. Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news. Social Media: Short form long form continuous DIY (2). We call it Network News. Related posts.

Social Network Statistics | Brian Solis - PR 2.0

www.briansolis.com

Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About Revealing the People Defining Social Networks October 1, 2009 View Comments Source: Shutterstock Social Networks are among the most powerful examples of socialized media. link] Webbie Q in top 100 websites on alexa 70% are social networks!you'll

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world? Forrester Research shows that from 2009-2014,  U.S. Me Too.

The Future of Social Networks | Social Media Citizens

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio The Future of Social Networks August 31st, 2010 by Giedrius Ivanauskas Leave a reply » Share Recently, I’ve watched this short interview with Brian Solis about the future of social networks. So what have changed now? Why it’s a bad thing?

Facebook, Sharing, Social And Me

Mindjumpers

This is great advertising for consumer communities on Facebook. As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook. You can follow Tehneyat on Twitter @tehneyat.

Digital PR: What You Need to Know

Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR.  If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. There are many ways to distribute and amplify your content: Social advertising. How to use the analysis or insights tools of social platforms. Believe me, there is a lot to learn.  Digital PR Strategy. Research.

Digital PR: What You Need to Know

Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR.  If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. There are many ways to distribute and amplify your content: Social advertising. How to use the analysis or insights tools of social platforms. Believe me, there is a lot to learn.  Digital PR Strategy. Research.

Digital PR: What You Need to Know

Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR.  If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. There are many ways to distribute and amplify your content: Social advertising. How to use the analysis or insights tools of social platforms. Believe me, there is a lot to learn.  Digital PR Strategy. Research.

Facebook Places: Location Sharing Goes Mainstream | Spin Sucks

Spin Sucks

Integrating its existing framework to a user’s social graph via Facebook creates a powerful solution. As more advertising dollars shift to local, there’s little doubt that Google will look to bulk up its services there. Facebook is already well-positioned for local, due to its holding the social graph for most users. and elsewhere. Do you like this post?