Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Every week, I conduct a strategy session, webinar, and Hotline Q&A for my most exclusive members within the PHC – Elite community. This has been a popular option for brands, advertisers, and agencies lately. What are you doing?

Advertising 217

Advertising Facebook Aggregator Eventful 217

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account.

Class 148

Class Social Media Strategy Marketing 148

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Buffer Social

NOVEMBER 14, 2023

It felt like advertising or brand sponsorships would water down the content.   That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience. Tiffany Yu ’s membership community is a great example of that.

Communities 97

Communities Social Media Tips Education 97

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Group size: 999,929 members. Social Media Marketing 2.1. Group size: 50,858 members.

Groups 100

Groups Groups LinkedIn Social Media 100

Mindjumpers

NOVEMBER 17, 2014

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Instead focusing on creating an ongoing dialogue with the community has repeatedly proven more profitable. ?.

Advertising 230

Advertising Facebook How To Guidelines 230

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 125

Examples Influencer Campaign Marketing 125

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. In fact, 96% of Americans believe brand advertising is done to intentionally mislead. So, how do you tap into that market with your brand? The Human Connection in Community-Driven Brands.

Communities 52

Communities UGC Marketing Newsletter 52

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is important because the majority of Instagram users are in the 22 to 35-year-old age group. Digital Media Framework Example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Mindjumpers

OCTOBER 18, 2010

New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups. First of all, the new groups differ a lot from the groups that we have known so far. The pages, on the other hand, works better if you want to build your community and attract people to your brand.

Groups 243

Groups Groups Facebook Collaboration 243

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account.

Class 91

Class Social Media Strategy Marketing 91

Pam Moore

NOVEMBER 6, 2017

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options. How to set yourself up for success with Facebook advertising. Facebook Groups for Business in a Nutshell.

Advertising 166

Advertising How To Facebook ROI 166

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Benefits of Using Influencers for Email Marketing.

Influencer 96

Influencer Marketing UGC How To 96

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Culture is one of the largest components of how people communicate. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Jon Loomer

APRIL 27, 2017

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. This was a big pivot for me, after focusing exclusively on Facebook advertising for the past several years. The Starting Line.

Communities 134

Communities Price Groups Groups 134

Webbiquity SMM

APRIL 4, 2023

is seeking social connection: they value the “wisdom of the tribe” being part of the group. Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored. Alpha-Diver is market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 220

Social Media Reddit LinkedIn Research 220

The Realtime Report

NOVEMBER 25, 2022

How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy. We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. Marketing for sports teams doesn’t have to be expensive either. Sports Sponsorship.

Sports 91

Sports Team Strategy Tips 91

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Advertisers on SnapChat have the potential to reach 557.1

Marketing 103

Marketing Reddit Advertising Analysis 103

Jon Loomer

SEPTEMBER 25, 2015

If you’re a marketer, you need to do your research. Smart marketers are using a free Facebook tool called Audience Insights. Home Market Value. Most Common Age Group is 25-34. Average salary group below $75k is below the Facebook average while every group above that salary is above the Facebook average.

Groups 120

Groups Groups Facebook Mobile 120

Jon Loomer

FEBRUARY 7, 2022

Of course, this may negatively impact your advertising if you rely on targeting options that are no longer available. Based on reports we’ve been seeing in my communities, there are a ton of detailed targeting options that were caught up in this. Digital Marketing. Social Media Marketing. Online Advertising.

Facebook 212

Facebook Course Advertising Organization 212

Ignite Social Media

APRIL 9, 2020

” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. As the easiest form of marketing to change on the fly, social media marketing has become one of the most popular ways for not only people to stay connected to other people, but for brands to reach their audiences.

Survey 200

Survey Social Media Groups Groups 200

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136

Dave Fleet

DECEMBER 4, 2017

When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees.

Social Media 282

Social Media Platform Communities Advertising 282

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

Social Media 121

Social Media Survey Education Team 121

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. 38% of consumers are more likely to trust a brand that shows diversity in their advertising. Work With Diverse Influencers.

Campaign 77

Campaign UGC Marketing Authentication 77

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Interested in a community vs. an audience?

Communities 174

Communities Creative Commons Buy Advertising 174

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Having said that, it does seem to be a buyer’s market right now.

CPM 175

CPM Social Media CPC Sample 175

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Training 116

Training Course Resources Social Media 116

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. 2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

SocialFish

FEBRUARY 17, 2011

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

Communities 174

Communities Lurker Forums Collaboration 174

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92