Mindjumpers

NOVEMBER 26, 2010

Tweet Christmas time is getting closer and the Swedish television is as usual colored by Christmas related advertising. Marabou’s concept for this year’s advertising is based on the established fact that you should be kind and generous in time of Christmas. People’s choice . Let me start from the beginning. Creating engagement.

Engagement 226

Engagement Social Media Technorati Campaign 226

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How do I make a killer Facebook page? The best part? The only substantial cost for you is time.

Communities 170

Communities Marketing MySpace Yahoo 170

Laurel Papworth

JUNE 22, 2010

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. McCann is one of the oldest and biggest advertising businesses in the world.

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Laurel Papworth

APRIL 21, 2010

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Facebook Fan Valuation Is Just the Tip of the Iceberg. What’s the value of a Facebook Fan? Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. Sorry Brand Page.

CPM 77

CPM Facebook ROI Web 2.0 77

Techipedia: Tamar Weinberg

JUNE 11, 2010

Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. Facebook is like Classmates.com.

MySpace 102

MySpace Facebook Web 2.0 Yahoo 102

Laurel Papworth

APRIL 21, 2010

Facebook has recently launched a new version of F8 (their development platform) with Open Graph connectivity. If I buy tickets on Fandango, and decline to publish the purchase to my friends on Facebook, does Facebook still receive the information about my purchase? Beacon but with value to the member first, advertiser second.

Facebook 79

Facebook Privacy Wikipedia Technorati 79

Mindjumpers

DECEMBER 28, 2010

Here is what you can learn from the company to achieve a more engaging and growing community. With a Facebook Page with more than 800,000 people connected to it, they chose to use it for launching the DEWmocrazy campaign. How To Interact With Your Fans On Facebook : The thing about social media marketing is the social part.

Social Media 218

Social Media Fashion Technorati Campaign 218

Laurel Papworth

APRIL 24, 2010

The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site. The new box highlights the washingtonpost.com articles, photos, blogs and other content most popular with Facebook users, who click a “Like&# button to indicate their interest. Want to Opt Out? Related posts.

Social News 79

Social News News Facebook Web 2.0 79

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Idaconcpts

MARCH 29, 2011

While these are a totally different beast than going the advertising campaign way, there’s still something to be said for having an extremely functional and user friendly site for brand recognition. Business should remember that community outreach can be a great way to increase visibility. FaceBook makes it simple.

Sites 139

Sites Widget Tools Adsense 139

Laurel Papworth

JUNE 1, 2010

Don’t kid yourself… A while ago, I joined a Ford Facebook campaign. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Why not, when using Facebook to collect details, advertise on Facebook? Related posts.

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Idaconcpts

FEBRUARY 24, 2011

It’s not unusual for a modern internet junkie to have thousands of friends on FaceBook, hundreds of followers on Twitter, and a heap of additional connections on MySpace, Flicker, and many of the other social networking sites. Share this on Facebook. Share this on Technorati. 1 – Social networking. 2 – Cold calling.

Skills 148

Skills MySpace Technorati Social Networking 148

Idaconcpts

DECEMBER 15, 2010

Proper social media development isn’t about aggressively advertising your product or business. This is a direct way to advertise what you’re doing and what your business is proud of to customers that have already shown an interest in your work. This is another great way to directly advertise your business. Paid advertising.

Press Release 151

Press Release Strategy Forums Marketing 151

Laurel Papworth

APRIL 21, 2010

copyright – using material from the social networking site for business purposes might contravene Facebook etc. But the one message I did get was that Googling someone, finding their tweets and facebook stuff, making a decision on not hiring them due to that, then telling them that was the reason can get you into hot water.

Privacy 87

Privacy Twitter Facebook Social Networking 87

Webbiquity SMM

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook. Share this on Technorati.

Social Media 191

Social Media Research ROI Technorati 191

Laurel Papworth

OCTOBER 20, 2010

Just a few weeks of blasting some crappy ad through Facebook and Youtube and calling it “engagement&# doesn’t really do it for me. From Marcio Nery at Mitchell Communications – It is also on Facebook: [link]. Technorati Tags: Australia , hoyts , Online Communities , punk'd , saw7 , social media.

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Brands 236

Brands Handbook MySpace Construction 236

Bill Hartzer

AUGUST 24, 2010

No longer are individuals passively listening and viewing advertisements; now they’re “twittering&# and posting their opinions on Facebook along with other social media sites. Track and Measure Your Social Media Advertising Efforts. Chris Brogan: Building Communities. Share this on Technorati.

Social Media 128

Social Media Social Bookmarking Construction Technorati 128

Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. We all know that having a Facebook fanpage and a Twitter account is not a “strategy&# – this session gives you the steps to developing both! Government 2.0

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Laurel Papworth

APRIL 18, 2010

Journalists that raid social networks like Facebook and Twitter, not caring about community, will face a backlash. There is a difference between “exposing the truth&# and straight out dirt digging by sourcing content from “open&# discussions and taking it out of context to sell advertising.

Social Networking 71

Social Networking Education Web 2.0 Technorati 71

Laurel Papworth

APRIL 19, 2010

New products have been launched and advertised through Facebook and Twitter with outstanding results. Speakers: Laurel Papworth, Online Community Strategist, World Communities. Technorati Tags: aicd , Australia , australian institute of company directors , conference , laurel papworth , social media. Speaker TBC.

Eventful 80

Eventful Company Social Media Conference 80

Techipedia: Tamar Weinberg

JANUARY 12, 2010

That doesn’t typically fly elsewhere (Facebook will kill the account), but Times Square on Friendster required 2 accounts at the time because I maxed out on the initial 500 person limit. The High Point: Facebook In 2004, I joined Facebook and my behavior changed drastically. I had many friends just like that.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet.

Cymfony 152

Cymfony Social Media Tools SM2 152

Laurel Papworth

JULY 6, 2010

3 Ways to Win FastCompany’s The InfluenceProject: Spam the link they give you to everyone in your email address book, your Facebook friends, join random Facebook pages and LinkedIn groups, Tweet, auto tweet and DM to your little heart’s content. Their advertisers only understand pageviews not sentiment.

Project 88

Project Influencer Reputation Exercises 88

Idaconcpts

AUGUST 20, 2010

If the website looks low-quality – with ugly flashing advertisements, overload of Google Adsense and a cheap looking template – a visitor will instantly assume that whatever they are selling is also likely to be junk. No advertisement overloads, no content segmented with textual ads and a clean, crisp graphical interface.

Adsense 132

Adsense Forums Technorati Reputation 132

Laurel Papworth

OCTOBER 5, 2010

Want to find and follow social media lists that influencers in the online community have curated? After all, it’s not Facebook where you can amuse yourself with Farmville and so on,on your own. And note: @winewipesoz is no more, but the list is kept here, in the secondary (ecosystem) online community, which is awesome.

List 73

List Twitter Web 2.0 How To 73

Laurel Papworth

OCTOBER 21, 2009

I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one meets all that criteria and more: Fun, educational, something that bonds people into a temporary community, with – as far as I can see – little in your face advertising from Volkswagen.

Automotive 83

Automotive Technorati Widget Project 83

Techipedia: Tamar Weinberg

MAY 18, 2010

You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Laurel Papworth

APRIL 18, 2010

We had a giggle at another teacher’s expense on the weekend – she paid 8 days development work for a … Facebook Connect badge. Technorati Tags: agency , Australia , humor , not humor , ripoff , social media , stupid. is a bust – Advertising doesn’t work (6). How about you? Ever got sucked in?

Social Media 83

Social Media Web 2.0 Wiki Badge 83

Techipedia: Tamar Weinberg

MARCH 16, 2008

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Answers Yahoo!

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Laurel Papworth

APRIL 8, 2010

High-level experience with Facebook, Twitter and other social networking media. Highly developed written and verbal communication skills, Outstanding attention to detail and high-level organisational/time management skills. Technorati Tags: alltel , Australia , Jobs , social media , social networks. Friendly, fun team.

Social Networking 65

Social Networking Web 2.0 Technorati Skills 65

Laurel Papworth

NOVEMBER 7, 2009

And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. Or put it this way: social media becomes social advertising, a completely different kind of relationship. No community voting, very very basic.

Campaign 92

Campaign Social Media Film Communities 92

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ More importantly, they’ve created a go-to place or space for community. This isn’t by coincidence.&#

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# More importantly, Epic Change has a mission to empower individuals to tell stories in order to acquire financial resources to make positive change in their communities. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community. Even better it can be measured.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

APRIL 20, 2010

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Answers Yahoo!

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Laurel Papworth

FEBRUARY 12, 2010

I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. I’m not an agency – I come from the community perspective, not the agency point of view – and it’s pretty hard for a sole player, a user generated content maker, to be heard. My Plagiarism story.

Social Media 94

Social Media Crowdsourcing Social Networking Creative Commons 94