Remove Advertising Remove Communities Remove Facebook Remove Syndication
article thumbnail

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. It includes partnerships, alliances, syndicates and more. A balanced communications strategy is going to maximize the return on investment. This means posting stories and managing conversations to keep the community engaged.

Marketing 367
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. It includes partnerships, alliances, syndicates and more. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. How Canadians use Social Media.

Marketing 195
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. It includes partnerships, alliances, syndicates and more. A balanced communications strategy is going to maximize the return on investment. This means posting stories and managing conversations to keep the community engaged.

Marketing 199
article thumbnail

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 150
article thumbnail

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. And just as popular culture, music, and fashion move on, Facebook should too. For nearly a decade, the News Feed was the jewel in Facebook’s crown. Facebook was meant to help people stay connected with those closest to them.

Feed 111
article thumbnail

#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

Hubspot 100