Techipedia: Tamar Weinberg

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

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How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

Getting proper return on investment for Facebook advertising can be tricky. When the wrong people click, your conversion goes down and you have to pay Facebook for nothing. If your Facebook-advertising results are around break even, they may very well make your advertising efforts profitable.

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Facebook restricts what a Page’s Cover Photo may contain. References to user interface elements, such as Like or Share, or any other Facebook site features. Cover Photos jammed with messaging and advertising degrades the user experience and thus reduces traffic to Pages. You can follow Tim on Twitter or on Facebook. [

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How do I make a killer Facebook page? The best part? The only substantial cost for you is time.

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Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. In other words, having a Facebook page for your small business is a great way to advertise.

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I Invented Facebook » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. Facebook is like Classmates.com.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# to increase visibility in the online community. To Facebook or Not to Facebook? Imagine a time when email was not the primary form of communication within businesses!

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