Social Media Strategery

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The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! It has really changed the way I think about business, branding, public relations, and advertising. " Social Media Is About Cultivating Community, Not Corralling Cattle. "The come buy my stuff!! from Public Relations. "They're

Brands 133
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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. For example -. Will he blog about it too?

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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Students self organize on Facebook all the time. Created by Inigral Inc. ,

Education 130
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Public Relations Isn’t the Cherry on Top

Social Media Strategery

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. About getting media coverage.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

For members of this hard-working class, they use online communities, forums, Facebook, and Pinterest to create these communities and support systems and conduct the research that allows them to make their dollar work as hard as possible for them. Do you know anyone who identifies more with the hard-working class?

Class 75
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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week.

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More Than Words: How to Really Redefine the Term “Public Relations”

Social Media Strategery

Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 members across the U.S. Technology has changed a lot over the last 30 years.