Adam Cohen

SEPTEMBER 2, 2010

Understanding the Community. I contemplated using “customer,&# “audience,&# and even “constituents&# here, but community seems to broadly cover business partners, customers, and prospects. Share this on Facebook. Brand Fusion: Creative, Search and Media (4). How Social Media Has Changed My Job (33). Tweet This!

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Share this on Facebook.

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

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Research Social Media Marketing Retail 265

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 19, 2010

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls.

Social Media 219

Social Media Disqus Web 2.0 Badge 219