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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

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7 best Facebook analytics tools

Unmetric

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side?

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How to Automate DMs on Social Media

Hootsuite

Gain leads through a Story and DM combination If you’re not advertising on Instagram Stories, you should be! Build a community Building a community of loyal customers is not an easy task. It requires two-way communication, which means you have to talk with your followers from time to time! Use a chatbot. See it in action.

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Facebook Audience Insights: 5 Groups You Should Analyze

Jon Loomer

Smart marketers are using a free Facebook tool called Audience Insights. Activity on Facebook. Devices Used to Access Facebook. Along the way I’ll provide examples of what I’m seeing… There are 5 main audiences you should analyze using Facebook’s free Audience Insights tool… Click To Tweet.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. In fact, 34% of social media users have made a purchase through Facebook alone. For details on how to set up social commerce for your retail brand, check out our posts on Instagram shopping and Facebook Shops.

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How to Use TikTok for Business: A Step-by-Step Guide

Hootsuite

You can use your email, or log in with your Google, Twitter or Facebook account. Even if you’re a whiz at Instagram or Facebook marketing , it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. Step 7: Explore TikTok’s advertising options. Download and open the TikTok app.

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