Jon Loomer

JANUARY 16, 2023

I wanted to find a relevant way to use it for advertisers. So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do. ChatGPT did not disappoint. You can do this, too.

Strategy 208

Strategy How To Facebook Training 208

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

Advertising 145

Advertising Campaign Social Media How To 145

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Culture is one of the largest components of how people communicate. According to the Facebook IQ 2012 report , 41% of international brands maintain at least one local country page.

Communities 234

Communities Brands Authentication Cost 234

Oktopost

SEPTEMBER 4, 2020

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Pam Moore

JUNE 6, 2017

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. Developing and launching a Facebook advertisement is easy and only takes a few minutes. Developing and launching a Facebook advertisement is easy and only takes a few minutes.

How To 167

How To Facebook Training Advertising 167

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Reddit 143

Reddit Research Loyalty Survey 143

Jon Loomer

NOVEMBER 7, 2022

That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager. TikTok Ads Manager vs Facebook Ads Manager. ? Puff – Hany Beats.

Campaign 199

Campaign Advertising Price Facebook 199

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? Yes, Facebook does really seem to be encouraging us to use live video.

Feed 165

Feed Feedly News Facebook 165

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Jon Loomer

APRIL 27, 2017

While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Do I have enough interest to launch a community for entrepreneurs?

Communities 135

Communities Price Groups Groups 135

Jon Loomer

MARCH 26, 2020

When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. Many businesses are being forced to cut costs. Some advertisers are spending less. Is your product essential?

CPM 201

CPM CPC Price Advertising 201

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Campaign 141

Campaign Facebook Influencer Embedding 141

Dave Fleet

JUNE 4, 2014

That means shifting from one-way advertising to focusing on customers. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side?

Analytics 119

Analytics Tools Facebook Overview 119

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask?

Content 375

Content Marketing Advertising Analysis 375

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends.

Trends 182

Trends Social Media Instagram Platform 182

SocMed Sean

DECEMBER 1, 2018

Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service. 6) Allocated Budget for Paid Media Advertising like Google AdWords and Facebook, Pinterest, Twitter, and YouTube ads.

Blogger 266

Blogger Company Social Media Curata 266

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

agora pulse

MAY 26, 2016

Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Why Facebook Audience Insights Matters. The greatest thing about Facebook advertising is the ability to reach super specific audiences.

Facebook 152

Facebook How To Advertising Campaign 152

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Dave Fleet

JUNE 4, 2014

That means shifting from one-way advertising to focusing on customers. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Social Media Strategies Summit

FEBRUARY 22, 2021

Prospective social media clients will want to know what relevant work experience you have, what results you have achieved for past clients, and what specialties you can bring to their business, such as content creation, social media strategy, account growth, social platform advertising, etc.). Source: LinkedIn. In fact, the U.S.

Social Media Management 210

Social Media Management Social Media Price Consultant 210

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

Advertising 172

Advertising Questions CPA ROI 172

Ignite Social Media

FEBRUARY 1, 2022

“One mistake I continue to see is brands taking videos made specifically for TikTok and posting it on Instagram, Facebook and every other platform they have. Ericka Riker, Community Manager. Manager of Community Management. Aly Moser, Community Manager. Jesse Walker, Senior Community Manager.

Social Media 196

Social Media UGC Trends Organization 196

Mindjumpers

MAY 4, 2011

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. It costs, because you have hired good people who do good work that takes time, and it costs. Yes, posting a video, making a status update on Facebook or Twitter might not cost a lot initially.

Social Media 258

Social Media Cost Resources Advertising 258

SocMed Sean

JANUARY 21, 2019

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement. DON’T try to use Facebook as a company intranet.

ROI 269

ROI Social Media CSR Knowledge Base 269

Ignite Social Media

APRIL 9, 2020

” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. GlobalWebIndex also did research around advertising during COVID-19. Notice the word some.

Survey 200

Survey Social Media Groups Groups 200

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. If you’re like most advertisers, th e last thing that you’d probably think about is Reddit Ads. That can be to the misfortune of some advertisers.

Reddit 115

Reddit CPC CPM Cost 115

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. One ad was focused on community interactions , with the goal of driving more users to our profile. Ad Campaign 2: Community Interactions. Ad Campaign 1: Video Views.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Jon Loomer

OCTOBER 5, 2017

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. The best Facebook videos are short.

Video 154

Video Facebook YouTube Publishing 154

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 read the rest on AdAge ).

Social Networking 98

Social Networking Advertising comScore CPM 98

Hootsuite

NOVEMBER 14, 2023

If your video has a million views but no advertising on it, you won’t be making any money. YouTube makes money off the advertising space, so they will pay based on how much exposure your video generates for that advertising space. Follow YouTube’s Community Guidelines because strikes on your channel will disqualify you.

YouTube 94

YouTube CPM Module Adsense 94

agora pulse

DECEMBER 1, 2020

Community management. By offering community management, you can help them accomplish both goals at once. Agencies that provide community management usually respond to social media engagement, answer questions, and run private groups. Want to consider a different cost structure? Do your clients need more customers?

Social Media 136

Social Media How To Social Media Management Marketing 136

Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Wait, Facebook cares about our well-being? Facebook knew it had a problem.

Facebook 68

Facebook Advertising Feed Feedly 68

Sherrilynne Starkie

MARCH 14, 2015

But at what cost? Will Twitter be serving advertisements within these private conversations? Good manners cost nothing. PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Social Media Twitter Online Communities' How will taking formerly open conversations behind closed doors change the Twitter experience?

Conversation 150

Conversation Twitter Instant Messaging Compete 150