Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. You may be influential in social media and your children more in “Avatar&# or &# gaming&#. million followers on Twitter?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 10, 2010

Billions and billions of dollars are spent on advertising. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. JF : Hyper-targeting. How can those dollars be spent more efficiently by matching products to interests? Customer service?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

SEPTEMBER 8, 2010

I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Techipedia: Tamar Weinberg

MARCH 10, 2008

We’re not the only ones [enabling such communication] but a lot of people are using our tools, especially in places like Colombia. We’re not trying to build new communities; we’re allowing people to communicate with people they already know. Lacy : The world of advertising is changing.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Here are 4 ways to find out where your customers are in social media: 1. What do I do?” How can I help you?

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

APRIL 7, 2010

In terms of showing friends' opinions first, and all opinions second, I believe that's the future of everything – social graph portability. Makes more sense during a conference so you can find out where people are, but that's just an occasional need, not full time. How can I help you?

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105

Facebook Virtual World Foursquare Banking 105