Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

Feed 167

Feed Feedly Metrics News 167

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? So, they stick with the feed placements and drive up costs.

Advertising 177

Advertising Metrics Cost Sentiment 177

Buzz Marketing for Technology

JANUARY 11, 2011

All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it. What you need to focus on is the content and optimizing it in order to get likes and comments which will help drive the amount of people that Facebook will show your page to.

Feed 264

Feed Feedly News SEO 264

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Ignite Social Media

JULY 1, 2016

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question.

Feed 110

Feed Feedly News Facebook 110

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

Construction 187

Construction Advertising Industry API 187

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. Beginner Facebook Advertiser Webinar. Brief: The Facebook News Feed.

Advertising 120

Advertising Facebook Training News 120

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. moment in their Facebook feeds. Define your target audience.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

APRIL 12, 2022

When the advertiser defines the audience they are targeting, there is no guarantee that anyone in that audience will see their ad. The advertiser must first win in the auctions. The goal of the auction isn’t necessarily to award the ad with the highest bid a placement in a particular user’s feed. How it Works.

Facebook 200

Facebook Advertising Engagement Cost 200

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. Advertisers still do this.

Campaign 154

Campaign Advertising Cost Conversation 154

Jon Loomer

MARCH 14, 2022

Sometimes, advertisers can micro-manage in this case. They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Even if news feed were the most valuable placement, there are reasons to include other placements as well. Let me know in the comments below! What Should You Do?

How To 199

How To Facebook URL Cost 199

Jon Loomer

MAY 11, 2022

When a video appears in someone’s feed, it may auto-play (assuming the person hasn’t turned this feature off or they don’t have slow internet). Auto-play can be good because a video playing in the news feed is more likely to get someone’s attention. Let me know in the comments below! Movement can be powerful.

Video 194

Video Facebook Metrics Feed 194

Jon Loomer

JUNE 14, 2023

The beneficiary and payer information will not appear directly on the ad or in the feed. What Will Advertisers Do? The first time I saw this, I wondered if this could create an opportunity for advertisers, at least briefly. That could mean less competition and lower costs for the advertisers who remain. Let me explain.

Library 162

Library Advertising Cost Small Business 162

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. ” The rise of Stories.

Feed 111

Feed Feedly News Facebook 111

Proactive Report

JULY 4, 2014

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Let’s look at what makes content show up in a News Feed. Use the News Feed post advertising option.

Feed 90

Feed Feedly News Facebook 90

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. I wasn’t in your feed every day because I refused to play the algorithmic game.

Video 200

Video Marketing ROI Buy 200

Jon Loomer

JANUARY 3, 2024

Many advertisers forget to optimize Meta ad creative by placement — or they don’t know that they can. This includes editing the multiple text options, if you provided them (these only apply to feeds). Let me know in the comments below! Let’s fix that in this post. You can also add product tags, if applicable.

Groups 144

Groups Groups URL Video 144

Jon Loomer

AUGUST 28, 2023

The eligible placements as of this moment: Instagram Feed Instagram Explore Instagram Explore Home Instagram Stories Instagram Reels Ads on Instagram Reels Instagram Search Results When you create your ad, you will only be able to provide media and primary text (no link). Let me know in the comments below! There are no other options.

Campaign 147

Campaign Conversation Instagram Metrics 147

Jon Loomer

MARCH 29, 2022

Adding templates to a feed image. Displaying relevant comments below your ad. I think this is mostly about what it means for the future of Meta advertising. Maybe for new advertisers. It can simplify things for new advertisers who aren’t sure what levers to pull and what to leave alone. Varying aspect ratio.

Campaign 190

Campaign Advertising Features Conversation 190

Jon Loomer

JANUARY 19, 2022

First, they are engaging for the user since they auto-play and can be watched directly from the news feed. Second, engagement with these videos gives advertisers retargeting capabilities. In the news feed, an ad that links to an Instant Experience may look mostly like a typical link ad. Let me know in the comments below!

Facebook 207

Facebook Instagram Advertising Engagement 207

Jon Loomer

AUGUST 12, 2016

News Feed Updates. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business.

Advertising 60

Advertising Facebook News Feed 60

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 163

Privacy Advertising Facebook Mobile 163

Keyhole.co

JANUARY 20, 2024

A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. A Facebook group essentially becomes free advertising. One-third sharing: Sharing content from others helps your feed seem less spammy. Also, remember that timing is key.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

APRIL 15, 2024

They’re seeing a resurgence of static imagery performing well in their organic social feeds, and they continue to utilize a diverse array of post types , including in-feed images, stories, reels and TikToks. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

Influencer 101

Influencer Retail Marketing Discount 101

Jon Loomer

MAY 3, 2022

The comments I’ve seen about it make that obvious. You could hook up your podcast’s RSS feed to your Facebook page. You could hook up your podcast’s RSS feed to your Facebook page. No advertising. Let me know in the comments below! None of that was possible. Watch Video. Does it impact you?

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

OCTOBER 13, 2021

Some people comment and like a lot. Videos may hang up in a person’s news feed more than others. Do you get people who complain about seeing your ads in their news feed? Do you get spam or worthless comments? Most advertisers understand that bots and spam seem to come from some countries more than others.

Facebook 205

Facebook Eventful Campaign Conversation 205

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. When you do this, it appears organically in the feeds of your followers. Let me know in the comments below! It’s so simple. Yet, it’s annoyingly easy to miss.

Organization 200

Organization Groups Groups Policies 200

Jon Loomer

NOVEMBER 13, 2023

Only Instagram placements are available (Instagram Feed and Stories), even if you use Advantage+ Placements. This way, it can work both as a Story and 4:5 in the feed. Let me know in the comments below! Select “Reminders Set” as the engagement type. How Might You Use Reminders Ads?

Instagram 179

Instagram How To Eventful Upcoming 179

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. The feeds are generally seen as the most desirable real estate for our ads. People may be more likely to respond to an ad in their news feed than in their Messenger. If you want action, you may want to focus on the feeds here. Let me know in the comments below!

Feed 176

Feed Feedly Real Estate Instagram 176

Ignite Social Media

FEBRUARY 3, 2021

The new Pages experience also includes a dedicated Pages News Feed. In the feed, it will be easier for Pages to discover and join conversations, follow trends, interact, and engage with fans. Removal of Page Likes. Feel free to connect with our team if you need help with your Facebook Page.

Brands 184

Brands Facebook Metrics FAQ 184

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

Instagram 167

Instagram Facebook How To Feed 167

Jon Loomer

JANUARY 12, 2020

The impulse is to create your ad for the news feed. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Desktop News Feed. Mobile Marketplace Feed. Marketpplace Category Feed and Details Page. Marketpplace Category Feed and Details Page. Desktop Marketplace Feed.

Facebook 171

Facebook Aggregator Meme URL 171

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. I’ve chosen to go with News Feed and Video Feeds only. The news feed post doesn’t include the clip or the button to view the full eipsode. What About Shared Posts?

Facebook 209

Facebook Report Campaign Apple 209

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. Have you noticed this trend happening on your feed? Brands get 7x more reactions and 24x more comments on LinkedIn live streams than regular video.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Keyhole.co

FEBRUARY 9, 2024

Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Engage with your followers Constantly engage with your audience by responding to their comments, messages, and reviews. Facebook posts This is when you create a text, photo, or video post on your Facebook feed. To post, click “Groups”.

Strategy 52

Strategy Facebook Marketing Groups 52

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. And it doesn’t matter whether they saw it within the news feed or clicked to get a closer look. It includes auto-play of videos that were passed over in the feed. Let me know in the comments below! Video is big on Facebook.

Engagement 207

Engagement Video Facebook How To 207

Ignite Social Media

APRIL 2, 2020

Duets: TikTok allows creators to not only “Like” and comment on each other’s videos but respond directly to them in their own feed with a TikTok of their own! including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects. Paid Media Opportunities. Targeting Capabilities.

Marketing 217

Marketing Authentication Trends Feed 217