Jon Loomer

JUNE 1, 2022

Did you know that you can do this with organic content ? With all of that said, I want to walk through the two ways that I can create A/B split tests of organic content… Meta Business Suite. The other version(s) may still exist in news feeds as people engage, comment, and share. Creator Studio. An Ads Tie-In.

Organization 213

Organization Facebook Content Metrics 213

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

Content 109

Content How To Trends ROI 109

Ignite Social Media

JULY 1, 2016

According to a 2016 study by the Pew Research Center, 44% of adults in the United States read their news on Facebook, and this change will affect how much of this news content will truly be seen in the feed. The algorithm itself looks at comments, likes, and other factors to rank the stories for each individual user.

Feed 110

Feed Feedly News Facebook 110

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. Enter Facebook’s new advertising products.

Content 375

Content Marketing Advertising Analysis 375

Ignite Social Media

APRIL 15, 2024

By running head-to-head tests between influencer-driven content and their normal social ads, Big Lots is able to measure the incremental return on investment from influencer content and understand the true impact of their influencer partnerships.

Influencer 101

Influencer Retail Marketing Discount 101

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content.

Advertising 120

Advertising Facebook Training News 120

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Table of Contents. In fact, Twitter is one of the few social media platforms in which you can still build traffic and leads without investing in advertising. Create In-Depth Content Using Twitter Threads. Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 110

Advertising Strategy Facebook How To 110

Keyhole.co

JANUARY 20, 2024

Studies show that customers respond better to user-generated content than overly promotional marketing. A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. Instead of feeling salesy, content feels more authentic and organic.

Small Business 100

Small Business Engagement Strategy Facebook 100

Buffer Social

NOVEMBER 27, 2018

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. The News Feed is one of Facebook’s marque innovations.

Feed 111

Feed Feedly News Facebook 111

Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. The more we see content we don’t care for and find intrusive, the less we’ll use Facebook. They know that to show every piece of branded content to every fan is the kiss of death. Let’s look at what makes content show up in a News Feed.

Feed 90

Feed Feedly News Facebook 90

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. This was not an easy transition. My short-form videos are not promotional.

Video 200

Video Marketing ROI Buy 200

Jon Loomer

MARCH 29, 2022

Displaying relevant comments below your ad. I think this is mostly about what it means for the future of Meta advertising. Maybe for new advertisers. It can simplify things for new advertisers who aren’t sure what levers to pull and what to leave alone. It simply isn’t meant for content creators.

Campaign 189

Campaign Advertising Features Conversation 189

Ignite Social Media

FEBRUARY 3, 2021

The News Feed will also suggest new connections – other public figures, Pages, Groups, and trending content that a Page or public figure cares about and would want to follow. The new Pages experience also includes a dedicated Pages News Feed. Removal of Page Likes. Additional Features to Take Note Of. How to Prepare Your Page for the Rollout.

Brands 184

Brands Facebook Metrics FAQ 184

Jon Loomer

JANUARY 19, 2022

Second, engagement with these videos gives advertisers retargeting capabilities. The greater engagement rates can give advertisers targeting capabilities to reach people who provided clear buying signals based on watching a product video, for example. Let me know in the comments below! Facebook Engagement Custom Audiences.

Facebook 207

Facebook Instagram Advertising Engagement 207

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 160

Privacy Advertising Facebook Mobile 160

Ignite Social Media

JANUARY 16, 2020

Bad news: There is no one thing I can tell you that will optimize your social media content. Good news: There are several things I can tell you to consider and ask yourself throughout the entire content creation process that will make optimizing your social media content strategic and help you get the results you want.

Social Media 117

Social Media Content Instagram News 117

Ignite Social Media

APRIL 2, 2020

Part of this is due to the tricky nature of crafting content on a platform geared towards more personal and less produced content, but the company has introduced new tools to make it easier for brands to both connect with potential influencers and create challenges to get involved with fans. What is TikTok? Source: [link]. What Works.

Marketing 217

Marketing Authentication Trends Feed 217

Keyhole.co

FEBRUARY 9, 2024

Create interesting, engaging, and controversial content It comes as no surprise that people tend to pay more attention to content that interests them. Create content that promotes differences in opinions, has surprising facts, elicits emotions, etc. What kind of content should you create? seconds.

Strategy 52

Strategy Facebook Marketing Groups 52

Ignite Social Media

MAY 6, 2021

Alternatively, we see more storytelling, feel-good posts, more friendly reactions, meaningful comments and celebrating victories or milestones with others and it’s not all work-related. We see personal content on this channel now, not just the traditional career stuff. Have you noticed this trend happening on your feed?

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Webbiquity SMM

FEBRUARY 16, 2021

Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. Take Grey Advertising Agency, for example.

B2B 259

B2B Examples Company Instagram 259

Hootsuite

NOVEMBER 14, 2023

If your video has a million views but no advertising on it, you won’t be making any money. YouTube makes money off the advertising space, so they will pay based on how much exposure your video generates for that advertising space. Cooper says if you want to make money on YouTube, you need to create long-form content.

YouTube 94

YouTube CPM Module Adsense 94

Jon Loomer

MAY 3, 2022

The comments I’ve seen about it make that obvious. Know that this wasn’t unique content that podcasters created for Facebook. No advertising. Let me know in the comments below! If anything is clear in the past 24 hours, it’s that there’s a deep misunderstanding of what Facebook Podcasting even was.

Facebook 202

Facebook RSS Aggregator Mobile 202

Jon Loomer

AUGUST 12, 2016

This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Updates include… Blocking Ad Blockers.

Advertising 60

Advertising Facebook News Feed 60

Later

OCTOBER 1, 2019

Wondering how to legally repost user-generated content on Instagram? If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. View this post on Instagram.

UGC 90

UGC Instagram Content How To 90

Jon Loomer

DECEMBER 18, 2022

If necessary, you can restrict the category of content or which properties can show them. Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers.

Video 175

Video Facebook Report Publishing 175

Sprout Social

DECEMBER 16, 2020

A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds. It’s reminiscent of old-school advertising. They foster community over advertising.

Curation 116

Curation UGC Feed Feedly 116

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

Instagram 167

Instagram Facebook How To Feed 167

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. It’s quite possible that Ads Manager and Page Insights have not yet caught up to reflect this content type. Let me know in the comments below! What About Shared Posts?

Facebook 209

Facebook Report Campaign Apple 209

Jon Loomer

OCTOBER 7, 2020

Let’s talk through a few ways that you can use Facebook video engagement custom audiences in your own advertising strategies. On the flip side, maybe you want to target a large group of people who engaged with your content. Let me know in the comments below! Video is big on Facebook. 10 seconds or more. 25% or more.

Engagement 206

Engagement Video Facebook How To 206

Jon Loomer

OCTOBER 5, 2020

I have a level of certainty that when targeting someone connected to me that the content I show them will be accepted or embraced. I’ve had my doubts about interest targeting, but this was mostly based on theory and advertising results. You can view the specific interests advertisers use to target you. Your Information.

Yahoo 191

Yahoo Facebook Sample Samples 191

Jon Loomer

NOVEMBER 6, 2022

My content was no longer reaching nearly as many people as it once did. I needed to remind people that I was here, reaching them with the types of content people now want to consume. I struggled with efficiency and finding the right tools and processes to create quality content without taking an entire afternoon. SUBJECT MATTER.

Video 187

Video Instagram Meme Facebook 187

Sprout Social

DECEMBER 5, 2022

Hundreds of brands created their own feel-good content using the song. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Keyhole.co

MARCH 8, 2022

Influencer marketing, TikTok advertising, and creating organic content are three essential parts of TikTok marketing for business. The benefits of TikTok marketing: Increase brand awareness Getting feedback from customers and audiences Selling products and services Advertising your offering Providing customer service.

Engagement 119

Engagement Hashtag Influencer Trends 119

Jon Loomer

DECEMBER 1, 2022

If you’ve been advertising for a long time like I have, the thought of this may make you twitch a little. Not from the same advertiser or same brand. You also teach Facebook which placement and formats you prefer to consume content. Let me know in the comments below! No adjustments made to narrow your audience.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. This is why most experienced advertisers would tell you it’s almost always a waste of money to optimize for link clicks or landing page views. Let me know in the comments below! But there are times when broad targeting is bound to fail. This is my life, actually.

Embedding 160

Embedding Eventful Cost Issues 160