The Realtime Report

article thumbnail

Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

The Realtime Report

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. million social media comments from 1 million unique social media commenters. Pre-campaign, there were 578 comments about Mike’s.

Comments 189
article thumbnail

Unlocking Value in the Creator Economy with Web3

The Realtime Report

By transitioning from non-interactive devices like TVs, to more engaging channels such as phones and computers, the number of engagement points becomes potentially unlimited with platforms like YouTube offering the viewers to like, subscribe, comment, and repost content they enjoy on other social media platforms. Take Youtube for example.

Proposal 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding the Differences Between Traditional and Digital Marketing

The Realtime Report

Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. Public relations and advertising are the two main ways in which companies market their products. You’d only need to pay a copywriter to write your advertisement for you. Cost of Marketing. Geographical Reach.

Marketing 190
article thumbnail

Understanding the Differences Between Traditional and Digital Marketing

The Realtime Report

Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. Public relations and advertising are the two main ways in which companies market their products. You’d only need to pay a copywriter to write your advertisement for you. Cost of Marketing. Geographical Reach.

Marketing 179
article thumbnail

Video Content Tips for Facebook

The Realtime Report

On average, they garner more shares, comments and views than any other type of content combined. A lot of video content on Facebook usually has an advertisement attached to it, that plays within 10 seconds of the video being open. Video Content Tips for Facebook. Create with Ads in Mind.

Video 172
article thumbnail

Top 9 Post-Pandemic Marketing Strategies to Steer your Business

The Realtime Report

Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. It is important to look into the amount spent on each and every advertisement campaign. Appreciate both the positive and negative reviews.

Strategy 172
article thumbnail

Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Facebook expands Lookalike Audiences to let advertisers target people who use their sites, apps, or Pages – now advertisers using Lookalike Audiences can target users who visit their websites, use their mobile apps, or are connected to their Facebook Pages (The Next Web). Let us know in the comments below. Foursquare.

Lithium 160