Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. Enter Facebook’s new advertising products.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

NOVEMBER 8, 2010

Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans&# over the next two days. These comments rapidly turned from general outrage to quite offensive mockery. The response when Gaudio posted this email was jaw-dropping.

Public Domain 375

Public Domain Issues How To Policies 375

Dave Fleet

DECEMBER 2, 2010

thanks to Jen Zingsheim for noting this in the comments). When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. Update: Paid media also suffers from a draw-back of being less trusted than earned coverage.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

OCTOBER 14, 2010

Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Share them in the comments. Each of these runs counter to the way that many people think. Silo-busting.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

FEBRUARY 7, 2011

Let me know about your favourite pieces from the last week in the comments below. Johanna Blakley talks about the demographic profiling used by traditional media and the advertising industry, and how online communities and social media may bring an end not only to false demographic targeting but also to gender stereotypes in mainstream media.

Trends 258

Trends Facebook Sports Blogosphere 258