What Made Oreo’s “Daily Twist” Campaign So Engaging?
Mindjumpers
OCTOBER 12, 2012
What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest. Why was the campaign so engaging?
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